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Avidyne Answers Questions Regarding Cirrus’ Introduction of Garmin Perspective

Written by thomas · Filed Under Aeronautics News 

May 27, 2008

thomas

The announcement of the Garmin “Perspective” avionics package for Cirrus aircraft has prompted several members of the press community to approach Avidyne for its reaction.  In an effort to provide its position on a majority of the commonly asked questions, Avidyne has provided the following responses to said questions.  Please call Tom Harper (tharper@avidyne.com) for further information on these or any other questions you may have regarding your media coverage.

Question: Was Avidyne “kicked off” the Cirrus OEM account?

Answer: No, Cirrus is still a strong OEM partner of Avidyne’s. Cirrus CEO Alan Klapmeier stated during the EBACE press conference announcing the availability of the Garmin Perspective that Avidyne is still considered the “standard” on Cirrus planes.  As have several other airframe manufacturers, Cirrus, too, has broadened its avionics options for its customers.  Avidyne will continue to aggressively promote and market to Cirrus prospects to buy Entegra-equipped Cirrus planes. Among other benefits, the easier-to-use Entegra-equipped Cirrus SR22 is $48,000 less expensive and provides an additional 42lbs of useful load, both critical factors for many potential Cirrus customers.

Question: How will Avidyne interact with existing Cirrus/Entegra customers now that Garmin  is being offered as an option?

Answer: Avidyne remains very dedicated to working with the owners and operators of of all 4000+ Cirrus/Entegra airplanes worldwide and helping them maintain their value.  Consistent with this, Cirrus and Avidyne jointly launched Avidyne’s new MLX product this week at EBACE. Avidyne’s MLX 770 is initially targeted at European based Cirrus aircraft as a turn-key upgrade.  Avidyne is also continuing to aggressively promote R7 upgrades to, and maintains consistent communication with, its worldwide installed base of existing Cirrus/Entegra customers.

Question: What type of financial impact does Garmin’s entry into the Cirrus product line have on Avidyne?

Answer:  Avidyne enjoys a broad and diverse portfolio of revenue streams, including ongoing relationships with several additional OEM partners.  We also have an incredibly strong and growing after-market business.  As evidence of the latter statement, we have just opened a European Service Center to support our booming international business, and we have promoted one of our veteran sales team members, Bill Schillhammer, to be the Director of International Sales and run this business.

Question: Is Avidyne coming out with competitive technology to compete with the G1000 equipped Cirrus?

Answer: Avidyne commends Garmin for its ability to gain a portion of the Cirrus market.  At the same time, Avidyne is very confident that pilots will continue to select their avionics packages based on core value propositions such as price, ease of use, interoperability, performance and future upgradeability.  Avidyne remains very confident that our current technology and any future releases will maintain and expand our position as the “avionics provider of choice.”

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