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Mucho gusto! Te presentamos a Jetblue.com/Espanol: JetBlue Airways and MotionPoint Launch Bilingual, Customer-Friendly Website

Written by thomas · Filed Under Aeronautics News 

June 30, 2008

thomas

– Site provides a more robust online shopping experience for
Spanish-speaking customers –

NEW YORK, June 30 /PRNewswire-FirstCall/ — JetBlue Airways Corporation
(Nasdaq: JBLU), together with website language management (WLM) company
MotionPoint Corporation, today announced the launch of the much-anticipated
Spanish version of http://www.JetBlue.com, offering a more robust online shopping
experience for the value airline’s Spanish-speaking jetters. Customers who
prefer to shop for flights en espanol can now log on directly to
http://www.jetblue.com/espanol or click the link at the top of the JetBlue.com
homepage to access the site.

While most of the content is a direct translation of the English
version, Hispanic-specific marketing messages and offers will also be
posted. In the first phase, more than 90 percent of the JetBlue.com site is
Spanish-enabled. Additional links, including: Work Here; Investor
Relations; and some of the airline’s ancillary products will be translated
in the near future. Translation of JetBlue’s kiosks, confirmation
itineraries and pre-flight emails and consumer emails will also be part of
phase two.

To translate the site into Spanish and keep it updated, JetBlue hired
business partner MotionPoint Corporation. The company combines human
translation with technology to deliver a fully enabled, multilingual web
experience. Rather than building a second website, MotionPoint’s
TransMotion(R) technology adds another “language layer” to the original
jetblue.com site.

“As JetBlue continues to expand into more and more Spanish-speaking
markets, it is essential that we provide a robust bilingual website to stay
culturally relevant to our largely diverse audience of JetBlue customers,”
said Michael Stromer, Director of Interactive Marketing for JetBlue
Airways. “MotionPoint gives us the responsiveness and translation quality
that we demand to preserve our brand and deliver the core JetBlue
Experience to our Latino and Hispanic communities.”

“JetBlue is such an innovator when it comes to surprising and
delighting its customers. We are thrilled to be associated with JetBlue and
are particularly pleased with their commitment to serving the rapidly
growing Hispanic market here in the United States,” said Chuck Whiteman,
Senior Vice President of Client Services for MotionPoint.

JetBlue recently announced expansion plans in Florida, Puerto Rico and
the Caribbean, including the Dominican Republic. The site is a further
example of the airline’s commitment to its bilingual Customers and
Crewmembers in its efforts to grow its Hispanic markets.

MotionPoint Corporation offers clients a turnkey solution to publish
their fully functional websites in multiple languages. MotionPoint’s
proprietary technology makes it easy to add any language to any website —
and radically improves the ROI of doing so. The company serves U.S. based
and international clients from its headquarters in South Florida. For more
information about MotionPoint, please visit http://www.MotionPoint.com.

call 1-800-JETBLUE (1-800-538-2583) or visit http://www.jetblue.com.

DIRECTV(R) service is not available on flights outside the continental
United States. (C)2008 JetBlue Airways

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