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ATR Launches New Website

Written by thomas · Filed Under Commercial 

July 11, 2008

thomas

ATR will launch on Monday 14th July a new website, www.whyatr.com, which is related to a new communication campaign starting on the occasion of the Farnborough Air Show. This new campaign –including its new website-, is focused on the ATR main values and their impact in the success of the ATR aircraft in the regional operations worldwide. The web will join www.atraircraft.com as official website of the turboprop manufacturer, and is structured as follows:

a) Promotion of the top 5 ATR values: innovation, comfort, profitability, environment and customer services. The commitment of ATR with each value is explained, both by text and video, by its ATR specialist.

b) Information of the ATR turboprop technology: this part of the website allow the visitor to find out (more) details on the turboprop engines technology and a comparison with the jet engines.

c) Information of the ATR –600 series: the new web gives detailed information, including video, of the very last member of the ATR family.

d) Customer point of view: the new website proposes some videos with ATR customers statements about the reasons to choose the ATR aircraft and the experience of operating the ATR fleets.

The website www.whyatr.com counts also games and a quizz, allowing the visitor to actively test and improve his knowledge on ATR and its values.

About ATR
Toulouse, Southern France-based regional aircraft manufacturer ATR is the world leader in the 50 to 74-seat turboprop market. ATR is an equal partnership between Alenia Aeronautica (Finmeccanica group) and EADS.

Previous ATR press releases: http://www.atraircraft.com/public/atr/html/press/releases.php

ATR Press Contact
Tel: +33 5 62 21 66 14
E-mail: presse@atr.fr

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