Clear Celebrates Three Years of Travelers Flying Through Security
Written by thomas · Filed Under CommercialJuly 18, 2008
Orlando Largest Clear Traveler Base: Over 40,000 Orlando-Area Residents
Use Card;
Member Retention Rate at 90%;
Kids Under 12 Years Use Lane for Free
ORLANDO, Fla., July 17 /PRNewswire-USNewswire/ — Clear,(R) the fast
pass for airport security, will celebrate today its three-year anniversary
in Orlando, the site of its first lane launch. Since the program’s start in
2005, Clear has delivered a seamless, hassle-free airport experience more
than 750,000 times in Orlando alone, its busiest location (over 1.3 million
times nationwide). In just the last six months alone, Clear lanes have seen
nearly a 300% increase in monthly usage. Clear now has more than 190,000
sign-ups nationwide — more than 40,000 of them in Orlando. And, the
service has a 90% membership retention rate. An additional benefit to
members: children under the age of 12 who are accompanied by an adult
member can access its lanes for free.
As the program’s three year mark is reached, Clear cards are accepted
at 18 airports with additional locations, including Atlanta’s
Hartsfield-Jackson International Airport, expected to launch this summer.
This week, Clear opened its signature fast pass lanes in Delta’s Terminal D
at LaGuardia (LGA) and Terminal Two at JFK International Airports,
extending roundtrip Clear service between the Orlando and New York
Airports. Clear lanes will continue expanding across the country this
summer and throughout the fall at major airports.
Clear’s recently-established marketing partnerships include Delta Air
Lines and Marriott Hotels, and in 2008 alone Clear has performed more than
75 on-site, bulk enrollments at company office buildings including
corporations, law firms and government offices. This on-site service offers
enrollment for Clear right in the workplace, making applying for the card
easy and convenient. Clear also offers, through its partnership with Delta,
enrollment at select Crown Rooms in Delta Terminals.
Orlando Mayor Buddy Dyer said, “We are proud that Orlando International
Airport was the first airport in the nation to offer the Clear card program
and continue to support the innovative efforts of Clear. The Clear card
makes traveling a little easier with access to designated security lanes
nationwide. When I travel, I use the Clear card to ensure I pass through
security checkpoints faster and with more predictability.”
“We need to provide maximum safety for air travelers, while at the same
time finding practical ways to reduce the strain on passengers from
security checks,” said U.S. Sen. Bill Nelson, a sponsor of legislation that
has expanded the Registered Traveler program first used at Orlando
International Airport.
“We’re proud to celebrate the third anniversary of our very first, and
still the largest, Clear market — Orlando,” said Clear founder and CEO
Steven Brill. “We especially thank our members who joined three years ago,
even as we welcome 500-1,000 new members, every day. In just the last year
alone, we’ve added more than 100,000 travelers.”
Henry Morgan, Clear’s very first customer on the day the program
launched in 2005, who is a regional manager for Massachusetts’ Highline
Products said, “Often when I breeze through security with Clear’s help in 5
minutes or less, I see the regular lanes backed up for an hour and a half
to two hours. I am so glad that Clear chose Orlando to launch this valuable
service for us road warriors. I was the first one to go through back in
2005 and have been very happy to renew my membership every year since then.
Thank you, Clear, and its wonderful attendants at the lanes. You greet us
so warmly, speed us through, and put us in a better mood to face the rest
of the challenges of today’s air travel! Congratulations on your rapid
expansion to other airports, where I can also enjoy the benefits.”
Clear member Ann Linn, senior consultant for CLG, a Pittsburgh-based
strategy execution firm said, “I fly out of the Orlando Airport every
Monday morning and before Clear opened this was a major hassle with the
security lines often backed up halfway to the other side of the airport. I
had to allow at least an extra hour to ensure I didn’t miss my flight. Now
I zip through the Clear lane in just a few minutes and my week is off to an
easy start. I have also had a very pleasant experience dealing with Clear
support — always a quick connection to a real person who truly understands
customer service. For all of these reasons, I have recommended Clear to my
frequent-traveler colleagues and, personally, I now look forward to using
the Clear lanes at other airports as they become available. Thank you for
providing this valuable time-saving service!”
Steve Kahn, CEO of Lake Mary’s Physician’s Marketing & Management, and
Clear member since 2005, said, “Clear makes travel the way it should be —
whether it is for business or pleasure — it’s less stressful, fast, easy,
friendly and fun.”
Clear member Ed Jordan, VP for Sales and Marketing at TBB Global
Logistics, a supply chain strategy company said, “I have used the services
of Clear since their arrival at Orlando International Airport. As a
frequent business traveler (75+ round trips per year), I must be able to
move through the airport as quickly as possible in order to meet a very
demanding schedule. Prior to Clear, it was a challenge every Monday morning
just getting through security. Since I became a Clear member, that is the
one part of my weekly trip that I no longer have concerns about. And, your
customer service people are the best. THANK YOU CLEAR!”
“We could not have gotten to this important milestone today without the
vision and leadership of those at the Orlando International Airport who not
only worked to pilot this program, but helped to showcase it for other
airports that wanted to bring the program to their communities,” Brill
continued. “We also want to thank the Transportation Security
Administration for their dedicated service in bringing this innovative
public/private partnership to the flying public. And, finally, we are
grateful to our partners and key technology providers – Lockheed Martin,
GE, L-1, Daon, and many others for all of their great work,” he added.
“Embracing and evaluating new forms of technology to enhance the
overall travel experience has been a core value at Orlando International
Airport. We are pleased that our early and continued support of the
registered traveler program has resulted in improved customer service for
over 40 thousand travelers at our airport alone,” said Steve Gardner,
Executive Director for the Greater Orlando Aviation Authority.
Clear members are pre-screened by the Transportation Security
Administration and after application approval, which involves providing
iris and fingerprint images, receive a card that allows access to Clear’s
security lanes nationwide. Clear lanes, which feature concierges whose
assistance speeds throughput while making the experience far more pleasant,
operate in airports in Cincinnati, Denver, Indianapolis, New York, San
Francisco, and Washington DC’s Reagan National and Dulles airports, among
others. The annual fee is $100 plus a $28 TSA fee.
Applicants start the membership enrollment process at http://www.flyclear.com
and complete it in person at a Clear enrollment center, where they have
their fingerprints and iris images captured. To locate a Clear enrollment
station nationwide, customers can visit flyclear.com/enrollment.
About Clear
Clear, operated by Verified Identity Pass, Inc., has signed up more
than 190,000 travelers nationwide. Clear cards are accepted at 18 U.S.
airports: Albany, Cincinnati, Denver, Indianapolis, Jacksonville, LaGuardia
(Terminal D and Central Terminal B Checkpoints), Little Rock, New York JFK
(Terminals 1, 2, 4 and 7), Newark (Terminal B2), Oakland, Orlando, Reno,
Salt Lake City, San Francisco, San Jose, Washington, DC’s Reagan and
Dulles, and Westchester. Clear members are pre-screened and provided with a
high-tech card which allows them to access designated security lanes
nationwide. Clear members pass through the security checkpoint faster, with
more predictability and less hassle. The annual fee of $100 (plus a $28 TSA
vetting fee) is charged once applicants are approved by the government.
Applicants start their enrollment at flyclear.com and complete the process
at an enrollment location where their fingerprints and iris images are
captured and their identification is validated. Clear’s registered traveler
program has been operational since July 19, 2005. For more information,
please visit: http://www.flyclear.com.
SOURCE Clear
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