Browse > Home / Aeronautics News / DKNY MEN To Sponsor Rocket Racing League

DKNY MEN To Sponsor Rocket Racing League

Written by thomas · Filed Under Aeronautics News 

July 23, 2008

thomas

Men’s brand named official wardrober for Rocket Racing League and sponsor
of the Bridenstine Team

NEW YORK, July 23 /PRNewswire/ — DKNY MEN, the exciting new lifestyle
brand for the modern man, has been named the official clothing sponsor of
the Rocket Racing League, a new sports and entertainment league that
combines the thrill of flight with the power of rocket engines. DKNY MEN
exclusively designed the flight suits to be worn by the Rocket Racing
League pilots and pit crew. The brand is also designing and producing the
clothing to be worn by all Rocket Racing League executives and staff.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080723/NYW060 )

In addition to being named official clothing sponsor for the league,
DKNY MEN will sponsor Bridenstine Rocket Racing, one of six teams signed on
to race in the Rocket Racing League. The DKNY logo will be emblazoned
across the wings of the team plane that will compete in all Rocket Racing
League competitions as well as on support equipment and team uniforms.

Patti Cohen, EVP of Global Marketing and Communications says, “In
launching DKNY MEN, we seek to develop sponsorships that capture not only
the lifestyle of our consumer, but their imaginations as well. Rocket
Racing is innovative, fast and fun — which also defines the kind of man
who wears DKNY. This partnership is just the beginning for both the brand
and the sport.”

“Bringing DKNY MEN onboard as our first corporate sponsor further
validates the Rocket Racing League as the future of premier sports and
entertainment branding,” said Rocket Racing League CEO Granger Whitelaw.
“Our rocket planes billowing 15-foot flames with ear-splitting sound will
captivate audiences around the world and put DKNY above Madison Avenue.”

The Rocket Racing League and DKNY MEN will be unveiling the new team
uniforms and staff apparel during a press conference on July 29th at 2:30pm
CT at EAA AirVenture in Oshkosh, WI.

nyw060.jpeg

A Rocket Racing League Rocket Racer featuring the DKNY logo. DKNY is the first sponsor of the Rocket Racing League. (PRNewsFoto/The Rocket Racing League, Photo Courtesy of Rocket Racing League)

About DKNY MEN

DKNY MEN is the exciting new men’s sportswear line representing the
modern yet timeless sensibility of the DKNY brand. DKNY MEN combines design
and function with versatility and offers an array of product to complete
the DKNY man’s lifestyle. DKNY MEN is sold in the better market segment in
the US and Canada.

About The Rocket Racing League(R)

Founded in 2005 by two-time Indianapolis 500 winning team partner
Granger Whitelaw and X PRIZE Chairman and CEO Peter H. Diamandis, MD, the
Rocket Racing League(R) (RRL(TM)) is a new entertainment sports league that
combines the exhilaration of racing with the power of rocket engines. To be
held at venues across the country, the Rocket Racing League(R) will feature
multiple races pitting up to 10 Rocket Racers(R) going head to head in a
4-lap, multiple elimination heat format on a 5-mile “Formula One”-like
closed circuit raceway in the sky. For more information on the Rocket
Racing League(R), please visit http://www.rocketracingleague.com.

» Próximo Post - Lockheed Martin Team Demonstrates High Power Electric Propulsion System for TSAT Program
« Post Aneterior - Raytheon’s SLAMRAAM Completes System Field Integration Testing

Comments

¿Tiene algo que decir?

You must be logged in to post a comment.