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Tissot Soars to New Heights as Official Timekeeper of EAA AirVenture Oshkosh

Written by thomas · Filed Under Aeronautics News 

July 24, 2008

thomas

WEEHAWKEN, N.J., July 24 /PRNewswire/ — With a history of Swiss watch
making since 1853, leading watch brand Tissot is proud to announce its
first year as Official Timekeeper for EAA AirVenture Oshkosh, the largest
aviation show in the United States (July 28th – August 3rd).

Homebuilt aircraft, antiques, classics, warbirds, ultralights and
rotorcraft will participate at this premier aviation event, which annually
features more than 10,000 airplanes and attendance surpassing 500,000. As
an innovator in the watchmaking industry with a series of “firsts” it was a
natural fit for the watch brand to embark on this exciting partnership with
EAA AirVenture Oshkosh. Tissot’s inventive spirit and reputation for
tech-savvy products such as the tactile technology and its high-profile
partnerships in the world’s foremost sporting events makes this the perfect
occasion to showcase the brand to the aviation community.

Tissot has been inspired by the world of aviation, where aviation
enthusiasts come to view advancements in design and technology. Tissot’s
place has always been in the forefront of innovations and since its
founding has submitted over 100 patents for unique technology, which marked
milestones of progress within the watchmaking world.

In 2000, Tissot launched a unique range of products, the T-Touch
watches, which integrate a touch screen crystal, the interactive ‘cockpit’
of the timepieces’ diverse functionality. Since its introduction, the
Tissot tactile range has continually strengthened its technological
leadership by bringing this innovation to a wide range of contemporary
designs, created with dynamic and stylish materials.

As part of Tissot’s partnership with EAA AirVenture Oshkosh, Tissot
will launch the T-Touch Expert. Tissot successfully pushes its tactile
technology to new limits. The T-Touch Expert, with an enlarged case
diameter, comes in different model variations with carbon or white dials
and either a leather or rubber strap, or titanium bracelet. The T-Touch
Expert is a high-precision instrument that will appeal to those in the
aviation world and the outdoor adventurer, offering the ideal combination
of high-tech functionality and ease of use. More than just a watch, it
offers 15 separate functions, activated by pressing on the crown and then
on the touch-sensitive screen. The wearer has direct access to absolute &
relative pressure with weather forecast, altimeter (in feet and meters),
altitude difference meter, chronograph (split and cumulative time), timer,
azimuth (heading), compass, two alarms, thermometer (in degrees C and
degrees F), date and time (measured on the 12-hour or 24-hour scale),
perpetual calendar, two time zones and backlight.

Tissot, with its signature ‘Innovators by Tradition’, has been
pioneering craftsmanship and innovation since its foundation in 1853. Today
Tissot is a member of the Swatch Group, the world’s largest watch producer
and distributor. For over 154 years the company has had its home in the
Swiss watch making town of Le Locle in the Jura mountains but now also has
a presence in over 150 countries. The Tissot innovation leadership is
enabled by the development of high-tech products, special materials and
advanced functionality. With a broader, more versatile range of
high-quality timepieces at an attractive price than any other Swiss watch
brand, Tissot also expresses its commitment to making excellence
accessible. As official timekeeper and partner of NASCAR(R), AFL, CBA,
MotoGP and the World Championships of cycling, fencing and ice hockey,
Tissot is committed to respecting tradition, underlining its core values of
performance, precision and setting new standards. For more information:
http://www.tissot.ch

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