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OpenSkies Expands PREM+(SM) Cabin

Written by thomas · Filed Under Commercial 

July 29, 2008

thomas

Unique PREM+(SM) Product Provides Business Class Comfort Without Business
Class Cost
Significant PREM+(SM) Capacity Increase Planned in Response to Strong and
Growing Customer Demand for High Value Premium Offering

LOS ANGELES, July 29 /PRNewswire/ — OpenSkies, the new premium
transatlantic airline from British Airways, today announced plans to
significantly expand its PREM+(SM) cabin from 28 to 40 seats on its flights
from Paris-Orly and Amsterdam-Schiphol to New York-John F. Kennedy.

The OpenSkies PREM+(SM) cabin is an entirely new service category that
rivals incumbent carrier business class offerings on the Paris and
Amsterdam routes across the Atlantic to New York. With leather seats
featuring a 140 degree recline and 52 inch seat pitch, PREM+(SM) provides a
unique combination of comfort and personal space at a highly competitive
price. With its cost-efficient fares, the PREM+(SM) cabin also qualifies
for use by business travelers whose corporate travel policies would
otherwise restrict business class travel.

“From the very beginning, OpenSkies was built with a spirit of
experimentation and creativity and a passion for listening to our
customers,” said Dale Moss, Managing Director of OpenSkies. “Since our
launch, we have had a tremendously positive reception to our PREM+(SM)
service. By offering business class comfort without business class costs,
PREM+(SM) compares very favorably with what our competitors offer as
business class. We’re thrilled to expand our PREM+(SM) offering and focused
on continuing to be flexible and responsive to our customers’ needs.”

Along with ample individual space and privacy, PREM+(SM) also offers
personal entertainment systems with more than 50 hours of programming,
OpenSkies’ fresh and healthy meal service, and access to the OpenSkies
Concierge Desk featuring personalized services for all customers from the
purchase of their ticket throughout their journey.

After the expansion of its PREM+(SM) cabin, OpenSkies will carry 64
passengers aboard its reconfigured Boeing 757 aircraft in a two cabin
configuration, with 40 seats in PREM+(SM) and 24 seats in BIZ(SM), where
OpenSkies offers 180 degree lie-flat beds and 73 inches of legroom.
OpenSkies’ 30 ECONOMY cabin seats will be removed to enable the expansion
of PREM+(SM).

OpenSkies plans to introduce the newly configured aircraft on the
Paris-Orly to New York-John F. Kennedy route beginning October 1st, 2008.

About OpenSkies

OpenSkies is a premium transatlantic airline offering guests superior
service, competitive fares and exceptional value. OpenSkies flies from
Paris-Orly to New York-JFK and will fly from Amsterdam-Schiphol to New
York-JFK. Other European destinations being considered for the airline
include Brussels, Frankfurt and Milan. The airline offers guests innovative
features onboard, including lie-flat beds in business class, personal
entertainment units with 50+ hours of programming, and fresh and healthy
meal service. Backed by British Airways, OpenSkies is the first airline
created as a result of the Open Skies agreement, which allows airlines to
fly between any U.S. and E.U. destination.

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