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GuestLogix launches the airline industry’s first In-Flight Box Office(TM) with Broadway ticketing service

Written by thomas · Filed Under Commercial 

July 31, 2008

thomas

Program with Shubert Ticketing to serve the 8 million tourists who fly
to

New York City to experience Broadway theater productions each year

TORONTO and NEW YORK, July 31 /PRNewswire-FirstCall/ – Toronto-based
GuestLogix Inc. (“GuestLogix” or the “Company”) (TSX-V:GXI), the leading
provider of on-board retail systems to the passenger travel industry, today
announced plans to launch an on-board Broadway ticketing service on flights
to the New York City area. The GuestLogix plan includes a multi-year
agreement with Broadway Inbound, a division of Shubert Ticketing, dedicated
to wholesale theater ticket distribution to the travel industry. Shubert
Ticketing is part of The Shubert Organization, Broadway’s leading theater
owner and provider of ticketing services throughout the U.S. The companies
expect this first-of-its-kind ticketing service to go live on-board a major
North American airline by late summer 2008.

David Andrews, Senior Vice President, Shubert Ticketing, said, “We are
pleased to be working with GuestLogix to drive this evolution in Broadway
theater ticket retailing. As tourists account for approximately $600
million in annual Broadway ticket sales, it is key for us to make it
extremely convenient for travelers to secure seats to our popular shows. We
look forward to working with GuestLogix to eventually expand this program
to serve venues in Las Vegas, Los Angeles and Chicago.”

The In-Flight Box Office(TM) service will be offered through
GuestLogix’ Mobile Virtual Store(TM), the airline industry’s most popular
on-board retail solution. Airline flight attendants equipped with
GuestLogix’ proprietary wireless devices will complete ticket sales and
print vouchers to be redeemed for seat assignments at Broadway theater box
offices. GuestLogix and each airline will earn fees from on-board ticket
sales.

“Partnering with Broadway veteran Shubert to expand our in-flight
merchandising program to include theater tickets presents a significant
growth opportunity for GuestLogix,” said Tom Douramakos, President and CEO,
GuestLogix. “North American airlines currently generate less than a dollar
in on-board sales per passenger trip. However, with an average transaction
price of over $200, selling Broadway tickets provides additional ancillary
revenue streams and significantly increases revenue per passenger trip. By
offering new products such as this on-board, operators can improve
passengers’ travel experience, while offsetting rising operating costs and
strengthening their bottom line – a value proposition which we believe
should prove very attractive to any airline operator flying into the New
York City area or other U.S. cities where Shubert provides distribution
services.”

GuestLogix, in conjunction with Shubert’s wholesale ticketing platform,
Broadway Inbound, will market and merchandise the theater tickets available
for sale on-board. Tickets for shows that will be available for sale
through the in-flight service may include, but will not be limited to,
Chicago, Mamma Mia, Spamalot and The Phantom of the Opera.

About Shubert Ticketing

Shubert Ticketing is a division of The Shubert Organization; Broadway’s
largest theatre owner and operator, with additional venues in Boston,
Washington, and Philadelphia, and a provider of retail and wholesale
ticketing services nationwide. The Shubert Organization has been one of the
leading forces in American theatre over 100 years and is well-known for
extraordinary financial and operational stability. Drawing upon this wealth
of experience, Shubert Ticketing is at the forefront of the ticketing
industry, delivering innovative solutions for private label clients and the
many users of the Telecharge.com box office, call center, and online
environments.

About GuestLogix

Toronto-based GuestLogix is the leading provider of on-board retail
technology and solutions to the passenger travel industry. Through its
proprietary Mobile Virtual Store(TM) platform, the Company provides air,
rail and ferry operators the tools to become successful on-board retailers,
enhance service and drive ancillary revenue growth. With a customer base
consisting of world leading airlines such as American Airlines, Delta Air
Lines, Ryanair, Germanwings and Alaska Airlines, GuestLogix maintains
contracts to serve more than half billion passenger trips annually. For
additional information please visit http://www.guestlogix.com.

Forward-Looking Statements

This news release includes certain forward-looking statements that are
based upon current expectations, which involve risks and uncertainties
associated with GuestLogix’ business and the environment in which the
business operates. Any statements contained herein that are not statements
of historical facts may be deemed to be forward-looking, including those
identified by the expressions “anticipate”, “believe”, “plan”, “estimate”,
“expect”, “intend”, and similar expressions to the extent they relate to
the Company or its management. The forward-looking statements are not
historical facts, but reflect GuestLogix’ current expectations regarding
future results or events. These forward-looking statements are subject to a
number of risks and uncertainties that could cause actual results or events
to differ materially from current expectations, including the matters
discussed under “Risks and Uncertainties” in the Filing Statement filed on
April 23, 2008 with the regulatory authorities. GuestLogix assumes no
obligation to update the forward-looking statements, or to update the
reasons why actual results could differ from those reflected in the
forward-looking statements.

(C) 2008 GuestLogix. All Rights Reserved.

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