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Alaska Airlines Names Navin Mithel Managing Director of Customer Relationship Management

Written by thomas · Filed Under Commercial 

August 25, 2008

thomas

SEATTLE, Aug. 25 /PRNewswire-FirstCall/ — Alaska Airlines announced
today that Navin Mithel has joined the company as managing director of
customer relationship management. In this position, he will lead the
airline’s interactive marketing programs, including online marketing,
e-mail, targeted campaigns and its award-winning Web site (alaskaair.com).

Mithel comes to Alaska Airlines with 19 years of experience in business
intelligence, customer relationship management and interactive marketing.
Most recently, he was a managing partner at Ascentium Corp., a Bellevue,
Wash.-based interactive marketing firm. Mithel also spent 12 years with
Lante Corp., where he served as a software developer, founder and manager
of the company’s New York office and principal of its Seattle office.

“Navin is a proven leader in helping companies build unique and
profitable relationships with their customers,” said Steve Jarvis, Alaska
Airlines’ vice president of marketing, sales and customer experience. “We
are very pleased to have someone with his talent and experience join our
team.”

Mithel holds a bachelor’s degree in computer science from Simon Fraser
University in Vancouver, B.C., and a master’s in business administration
from the University of Washington.

Alaska Airlines and sister carrier Horizon Air together serve 95 cities
through an expansive network in Alaska, the Lower 48, Hawaii, Canada and
Mexico. For reservations, visit alaskaair.com. For more news and
information, visit the Alaska Airlines/Horizon Air Newsroom at
alaskaair.com/newsroom.

SOURCE Alaska Airlines

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