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American Airlines Named One of Top 60 Companies for Hispanics by Hispanic Business Magazine for Third Consecutive Year

Written by thomas · Filed Under Commercial 

September 8, 2008

thomas

American Airlines Recognized in the September 2008 Issue Among the Nation’s
Top 60 Diversity Elite Companies

FORT WORTH, Texas, Sept. 8 /PRNewswire-FirstCall/ — American Airlines
is one of the Top 60 Companies for Hispanics, according to Hispanic
Business magazine, for its diversity initiatives and its dedication to the
Hispanic community.

American Airlines was ranked 32nd by Hispanic Business, which uses
several variables that measure U.S. companies’ commitment to Hispanic
hiring, promotion, marketing, philanthropy, and supplier diversity.
American was the highest ranked airline and among just two airlines in the
Top 60 Diversity Elite Directory.

“At American Airlines our strong dedication to diversity is far more
than a commitment statement; it’s woven into the fabric of the business and
our every day practices,” said Denise Lynn, American’s Vice President –
Diversity and Leadership Strategies. “American’s progressive policies and
programs continue to lead the airline industry, frequently setting the
standard for other companies, and have earned American top distinctions and
awards from the Hispanic community.”

American was recognized for programs such as the Supplier Diversity
Program, which assures the inclusion of minority, women and LGBT-owned
companies in procurement and construction opportunities, and the Diversity
Leadership Strategy, which focuses on establishing best practices in
employment and advancement, inclusive work practices, diverse segment
marketing, and diversity education.

The Hispanic Latino Employee Resource Group (HLERG), founded in March
1997, is another example of American’s commitment to the U.S. Hispanic
market. Its mission is to promote an environment that facilitates the
hiring, professional development, and promotional opportunities of Hispanic
employees, while enhancing American’s global competitiveness and its image.

American Airlines has a long history of involvement with and support
for the Hispanic community across the U.S. and also partners with pillar
Hispanic community organizations at both the local and national level.
Since 1941, when service was launched to Mexico, American has focused on
the U.S. Hispanic market — a market that has been a driving and thriving
opportunity for the company. When the airline industry dramatically cut
back its spending because of the economic downturn post-2001, American
Airlines maintained its support of Hispanic nonprofit causes and outreach.

For more information about Hispanic Business magazine’s Top 60
Companies for Hispanics, or for a complete list of honorees, visit
http://www.hispanicbusiness.com/magazine.

About American Airlines

American Airlines is the world’s largest airline. American, American
Eagle and the AmericanConnection(R) airlines serve over 240 cities in 40
countries with more than 4,000 daily flights. The combined network fleet
numbers more than 1,000 aircraft. American’s award-winning Web site,
AA.com, provides users with easy access to check and book fares, plus
personalized news, information and travel offers. American Airlines is a
founding member of the oneworld(R) Alliance, which brings together some of
the best and biggest names in the airline business, enabling them to offer
their customers more services and benefits than any airline can provide on
its own. Together, its members serve nearly 700 destinations in over 140
countries and territories. American Airlines, Inc. and American Eagle
Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines,
American Eagle, the AmericanConnection(R) airlines, AA.com, We know why you
fly and AAdvantage are registered trademarks of American Airlines, Inc.
(NYSE: AMR)

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