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GuestLogix handheld devices and software services to be deployed by US Airways to support and grow a la carte sales

Written by thomas · Filed Under Commercial 

September 11, 2008

thomas

TORONTO, Sept. 11 /PRNewswire-FirstCall/ – GuestLogix Inc. (TSX-V:GXI),
the leading provider of on-board retail technology and solutions to the
airline industry, today announced that US Airways, America’s fifth largest
domestic carrier, has selected the GuestLogix Mobile Virtual Store(TM)
solution, comprising proprietary handheld devices and integrated software
services, to grow a la carte sales on-board its domestic and international
flights.

US Airways is leading the drive for revenue diversification among North
American carriers with A la Carte initiatives to offset the impact of high
fuel prices on operating margins. The GuestLogix solution will facilitate
cash, credit and debit card sales for US Airways In-Flight Cafe and A la
Carte beverage menu. US Airways aims to have the GuestLogix solution fully
deployed across its entire mainline fleet by first quarter of next year.
The agreement adds potentially 58 million passenger trips annually to the
GuestLogix network.

“We look forward to working with US Airways to provide convenience to
not only its passengers but its flight attendants as well,” said Tom
Douramakos, President and CEO of GuestLogix. “Our platform is designed to
help operators innovate their on-board retail programs, differentiate their
offerings, and securely transact virtually any payment option in-flight.”

The GuestLogix devices will allow US Airways flight attendants to
record cash and complimentary items, print receipts and automate inventory
tracking.

About GuestLogix

GuestLogix (http://www.guestlogix.com) is the leading provider of on-board
retail technology and solutions to the passenger travel industry. Through
its proprietary Mobile Virtual Store(TM) platform, the Company provides
air, rail and ferry operators the tools and products to become successful
on-board retailers, enhance service and drive ancillary revenue growth.
With a customer base consisting of world leading airlines such as American
Airlines, Delta Air Lines, Ryanair, Southwest Airlines, Germanwings,
Thomsonfly and Alaska Airlines, GuestLogix maintains agreements to serve
more than a half billion passenger trips annually.

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