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Panasonic Avionics Corporation and CoKinetic Systems to Create the First In-flight B2B Developer’s Marketplace

Written by thomas · Filed Under Commercial 

September 12, 2008

thomas

LAKE FOREST, Calif. and White Plains, N.Y., Sept. 12 /PRNewswire/ —
Panasonic Avionics Corporation (Panasonic), the world’s leading supplier of
in-flight entertainment (IFE) and communication systems, and CoKinetic
Systems Corporation, developer of the AirPlay IFE engine, today announced
they are working together to launch the first IFE B2B developer’s
marketplace: a combination of entertainment, advertising, and transactional
applications in a seamless, end-to-end platform.

AirPlay Marketplace is the first developer’s marketplace for
advertisers, merchants and application publishers to reach millions of
passengers annually. Airplay Marketplace integrates, enhances and extends
several of the tools and services Panasonic already offers its customers,
including the OneMedia ad management system or passenger hospitality and
shopping applications. This marketplace makes it easier for airlines flying
Panasonic IFE to enhance their passenger’s experience and take advantage of
new ancillary revenue opportunities.

“This marketplace concept is an essential element of our long term
innovation strategy. It provides a means for advertisers, merchants and
application publishers to develop and deploy new and exciting features. In
addition, it opens up our platform to many more developers. Airplay
Marketplace should enable airlines to realize more value from their
investments,” said Paul Margis, Chief Executive Officer of Panasonic
Avionics Corporation. “We are excited to deploy this marketplace concept
first with CoKinetic.”

“The technology behind the AirPlay Marketplace allows Panasonic to
place access of a huge in-flight audience within the reach of hundreds of
developers around the world. Since the AirPlay Marketplace provides easy
access to Panasonic system features, usage reporting, payment capture and
aircraft on-load/off-load solutions, developers get to focus on
applications and advertisements,” said Kris Stevens, Chief Executive
Officer of CoKinetic Systems Corp.

About CoKinetic Systems Corporation

CoKinetic Systems Corporation, founded in 2001, is a privately-funded
leader in standards-based cloud-computing software that delivers high
quality user interfaces that seamlessly integrate just about anything.
Based on CoKinetic’s NewGoo engine, AirPlay is behind some of the most
advanced in-flight entertainment systems in the sky. The company’s
executive offices are based in White Plains, NY and its development
operations are headquartered in Bangalore, India. For more information,
visit http://www.cokinetic.com.

About Panasonic Avionics Corporation

Panasonic Avionics Corporation is the world’s leading supplier of
in-flight entertainment and communication systems. The company’s
best-in-class solutions, supported by professional maintenance services,
fully integrates with the cabin enabling airlines to deliver the ultimate
travel experiences with a rich variety of entertainment choices, resulting
in improved quality communication systems and solutions, reduced
time-to-market and lower overall costs.

Established in 1979, Panasonic Avionics serves over 200 customers
worldwide and provides systems on over 3,700 aircraft. Headquartered in
Lake Forest, California, the company employs over 2,600 employees with
operations in 80 locations worldwide. For additional information, please
visit http://www.panasonic.aero.

Panasonic Avionics Corporation is a subsidiary of Panasonic Corporation
of North America, the principal North American subsidiary of Matsushita
Electric Industrial Co., Ltd. (NYSE: MC). Additional information on
Matsushita Electric and Panasonic is available at http://www.panasonic.com.

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