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Southwest Airlines and Latino Art Beat Partner to Honor Hispanic Heritage Month

Written by thomas · Filed Under Commercial 

September 16, 2008

thomas

Southwest Airlines and Latino Art Beat will display award winning pieces in
tribute to Latino youth talent

DALLAS, Sept. 15 /PRNewswire-FirstCall/ — With three art expositions
placed in Chicago’s Midway Airport, Dallas Love Field, and at its corporate
Headquarters, Southwest Airlines kicks off Hispanic Heritage month today,
celebrating Latino art, youth, and their future. The art exhibition will
consist of ten award winning pieces from Hispanic high school students from
Chicago, Houston, Los Angeles, Miami, and Washington D.C. Since 1998,
Latino Art Beat has awarded its competition winners more than $1 million in
college scholarships, monetary prizes, college credit courses, and Spanish
language courses.

“As one of the top 60 diversity elite companies in the United States,
Southwest Airlines has consistently shown it supports the Hispanic
community,” said Jena Atchison, Segment Marketing Manager for Southwest
Airlines. “Hispanic Heritage month celebrates talent and perseverance, and
we are delighted to be part of a program that honors these extraordinary
Latinos.”

The display will run from today until October 15, 2008, when the local
Southwest Employees will gift the artwork to different non-profit
organizations like the Ronald McDonald House.

“Through our national initiatives, Latino Art Beat helps shape our
children’s future today by offering them alternatives, encouraging higher
education through scholarship awards, celebrating heritage through their
artistic talents, and better preparing them for their future job
opportunities,” said Don Rossi Nuccio, President of Latino Art Beat. “By
profiling these talented young artists through Southwest Airlines airport
displays in Chicago and Dallas, we are not only celebrating their wonderful
artwork but encouraging their future success.”

Latino Art Beat’s annual art competition for high school students is
held in May of each year. The theme is “What Hispanic Heritage & Culture
Means to Me.” The competition categories are: Drawing & Painting, 3-D
Artwork, 3-D Sculpture, Photography, Computer Generated Art, Film, and
Animation. Five talented winners are selected each year and participate in
exhibitions all across the country.

Southwest Airlines shares its passion for Hispanic Heritage Month with
our internal and external Customers by hosting celebrations in our Hispanic
focus markets. Local Employees kick off the festivities by partnering with
local organizations, and at airports, with gate games, Mariachi music,
authentic foods, and distributing commemorative T-shirts and lapel pins
emblazoned with our Hispanic Heritage Month message “Celebremos Tu
Herencia,” “We Celebrate Your Heritage.” Hispanic Heritage month posters
also are on display during this month-long celebration. Finally, be on the
lookout for Southwest’s Hispanic Heritage Month specialty packaged peanuts!

With 37 years of service, Southwest Airlines continues to offer the
best value in airline travel, allowing Customers the opportunity to travel
nonstop throughout the country at a very low fare. Southwest charges no
fees for first or second checked bags, or for pillows, blankets, or snacks.
Since 1987, the airline has maintained the lowest ratio of Customer
complaints to enplanements as published in the Department of
Transportation’s Air Travel Consumer Report. Southwest Airlines (NYSE:
LUV), the nation’s largest carrier in terms of domestic passengers
enplaned, currently serves 64 cities in 32 states. Based in Dallas,
Southwest currently operates more than 3,400 flights a day and has more
than 34,000 Employees systemwide.

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