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TAM Named One of Brazil’s Most Memorable Brands

Written by thomas · Filed Under Commercial 

October 30, 2008

thomas

Company Wins Folha Top of Mind 2008 Award in the Airline Category, Which
Returned this Year to the Datafolha Survey

SAO PAULO, Brazil, Oct. 30 /PRNewswire-FirstCall/ — TAM (NYSE: TAM;
BOVESPA: TAMM4) was a winner in the Folha Top of Mind 2008 survey, an award
recognizing the most memorable brand names in Brazil. The company’s name
was cited by 37% of those interviewed when asked what was the first brand
name of an airline that came to mind. The Airline category returned this
year to the survey conducted by Datafolha, now in its 18th edition.

The award ceremony was held at HSBC Brasil, in Sao Paulo, with the
attendance of the presidents and directors of the largest companies and
advertising agencies in Brazil. “We are quite pleased and proud of being
the airline that is most remembered by Brazilians. It is satisfying to
receive this recognition in the year we launched our branding campaign,
which demonstrates our passion for flying and serving,” said Manoela Amaro,
TAM’s Director of Marketing.

The Folha Top of Mind award presents the brands that are most
remembered annually by Brazilian consumers consulted by the Instituto
Datafolha in 172 small, medium and large municipalities throughout Brazil.
The 2008 survey was conducted from August 12-15, sounding more than 6,000
people divided into two samplings of men and women 16 years of age or
older. Awards were offered in a total of 46 categories, including five
special categories.

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