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SkyTeam Unveils Sleek New Web Site

Written by thomas · Filed Under Commercial 

December 15, 2008

thomas

Layout offers customers quicker, easier access to alliance benefits

NEW YORK, Dec. 15 /PRNewswire-FirstCall/ — Consistent with SkyTeam’s “Caring More About You” philosophy, today the airline alliance launched a redesigned version of its Web site, www.skyteam.com. The new customer-centered Web design aims to create an intuitive user experience that quickly delivers visitors the content they need from SkyTeam. With a fresh new look and clearer navigational features, the new Web site reinforces the excitement of global travel.

“Whether flying for business or pleasure, across the country or around the world, SkyTeam customers depend on our global network for quality service from start to finish,” said Leo van Wijk, chairman of the SkyTeam alliance. “By upgrading our Web site and incorporating user-friendly features that offer easier access to flight information, frequent flyer programs and airport and destination guides, we have enhanced the value of skyteam.com for our customers around the world.”

New features to the site, which launched today in English and will be available in April 2009 in 10 additional languages: Chinese, Czech, Dutch, French, German, Italian, Japanese, Korean, Russian and Spanish, include:

  • New structure with more emphasis on customer needs and preferences.
  • “Get ready to Go” section that compiles helpful destination information in one place.
  • Revamped travel tools that include convenient, time-saving itinerary displays.
  • Rich graphics and a more modern design.

One of the most significant changes to skyteam.com is the structure. The new passenger-centric interface includes organizational tools designed to deliver quick and direct access to the information customers need most. Clear and concise navigation bars help increase efficiency and provide users immediate access to SkyTeam customer benefits, details about airport lounges, connection information and in-flight amenities. Icon-tagged buttons with simple travel planning choices make it easy to find answers to passengers’ most commonly asked questions right on the homepage.

With a focus on user-friendliness, the site has been updated with rotating channels that bring the most engaging information straight to the homepage. With this tool, online visitors receive the latest information from SkyTeam without even clicking a button. A search function has also been added to help users locate specific information using a keyword search.

The “Get ready to Go” section contains visual links to city and airport guides for SkyTeam’s 60 most popular destinations. Users can now review terminal maps and download lounge locations from the same page they access dining and sightseeing information. By compiling all of the planning resources into one Web site, visitors can spend less time searching for information and more time learning about the destinations they plan to visit.

As part of the Web site upgrade, the travel tools were significantly enhanced. The flight search tool has been simplified with a visual calendar that provides an easier way to enter trip information, and a new sidebar enables customers to build and save personalized itineraries from their flight search results. Users can update these itineraries with the simple click of a button. This feature will help save time and reduce stress for those travellers planning multi-destination trips.

Rich graphics and visual representation of SkyTeam’s most popular destinations infuse more modern design to the Web site.

“As a global airline alliance, SkyTeam strives to create a system of cooperation which has genuine benefits for the customer,” said Leo van Wijk. “This new version of skyteam.com allows us to bring our customers a unique resource that meets all of their travel needs under one site.”

The redesign of skyteam.com was conducted by the global agency, Draftfcb.

About SkyTeam

SkyTeam is the global airline alliance partnering eleven members, including Aeroflot, Aeromexico, Air France, Alitalia, China Southern, Continental Airlines, Czech Airlines, Delta Air Lines, KLM Royal Dutch Airlines, Korean Air and Northwest Airlines, and three Associate Airlines: Air Europa, Copa Airlines (Panama) and Kenya Airways. SkyTeam offers its 462 million annual passengers a worldwide system of more than 16,700 daily flights covering 905 destinations in 169 countries.

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