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American Airlines Makes it Easier Than Ever to Book en Espanol at AA.com

Written by thomas · Filed Under Commercial 

February 10, 2009

thomas

Popular ‘Search by Price & Schedule’ Option Now Available in Spanish

FORT WORTH, Texas, Feb. 9 /PRNewswire-FirstCall/ — Customers who prefer doing business in Spanish with American Airlines have a convenient new option when planning their travels on American’s Web site, AA.com. The popular “Search by Price & Schedule” option is now available en espanol.

The Search by Price & Schedule option at AA.com allows customers to search for the best price for their ideal schedule by showing the lowest fares, by flight, for three days before and three days after the customer’s departure and return dates. The new Spanish-language option means customers can now do their search in either Spanish or English, creating a new level of convenience for many travelers.

“American Airlines wants customers to have options when they do business with us, and AA.com’s new Spanish-language price and schedule capability gives travelers the versatility to check fares and flights in a way that’s most convenient to them,” said Peter Vittori, Managing Director – Sales for Mexico, Caribbean and Latin America. “With one click, Spanish-speaking customers can view price and flight options together on a single screen. Searching for flights en espanol has never been easier at AA.com.”

Customers can access all of AA.com’s Spanish-language booking options either by clicking “Espanol” on the AA.com home page or by going directly to www.aa.com/espanol. To use the new Spanish-language Search by Price & Schedule option, customers simply click on “Precio y Horario.” A list of flights along with available fares on each flight will be displayed so that customers can easily see the flights and fares that best meet their needs.

“Spanish-speaking customers have long had the ability to view prices and schedules separately at AA.com,” Vittori said. “This latest enhancement to AA.com combines the two in Spanish, just as with the English-language version.”

Along with prices and schedules, customers can view additional content in Spanish on AA.com by clicking the “Espanol” button on the AA.com Home Page, the View/Find Reservations Page, the Baggage Information Page, or the Special Assistance Page.

American’s commitment to Spanish-speaking customers is also evident in country-specific Spanish-language portals that American offers at www.aa.com/espanol. Site visitors can select their country of residence from among nearly 20 choices, allowing American to better serve customers in the United States and Latin America.

Spanish-language price and schedule information is one of many customer-friendly enhancements that American has added to AA.com in recent years. Among the more recent enhancements:

  • A mobile version of AA.com allows customers to access many of the helpful features of AA.com via a Web-enabled cell phone or other Web-enabled device. (See www.aa.com/mobile for details.)
  • Customers who check in for their flight on AA.com and depart from select airports now can receive their boarding pass electronically on their mobile phone or PDA. (See www.aa.com/mobileboarding for details.)
  • A PayPal option at AA.com allows customers to pay for tickets from their PayPal account utilizing their credit card, debit card, bank account or PayPal account balance. (See www.aa.com/paypal for more details.)
  • Thousands of additional hotel properties have been added to AA.com along with a Price-Match Guarantee and a No Cancellation or Change Fee policy for bookings made on the site. (See www.aa.com/hotel for details).

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