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Al Saif Group is Named Embraer Sales Representative in Saudi Arabia

Written by thomas · Filed Under Aeronautics News 

March 12, 2009

thomas

Group will sell the entire line of Embraer Executive Jets products in the country
São José dos Campos, March 12, 2009 – Embraer has named the Riyadh-based Al Saif
Group as its authorized sales representative (ASR) in Saudi Arabia. The Group, which is one
of the most respected and trusted names in the Saudi business world, will be selling the entire
line of Embraer Executive Jets products.
“We welcome the Al Saif Group as Embraer’s sales representative in Saudi Arabia,” said Colin
Steven, Embraer Vice President, Marketing and Sales, Europe, Africa, and Middle East –
Executive Jets. “Our commitment is to work together to continue effectively offering our
executive jet portfolio to customers in this region, with all of its innovation, comfort, high
performance, and luxury.”
Embraer’s Executive Jets portfolio consists of six aircraft: Phenom 100, Phenom 300,
Legacy 450, Legacy 500, Legacy 600, and Lineage 1000, from the entry level, light, midlight,
midsize, super midsize, and ultra-large categories, respectively. These aircraft offer cabin sizes
and ranges that are well-suited to the most diverse demands, allowing for greater work
productivity and offering better usage of valuable travel time with comfort and privacy.
“Our partnerships with world-class brands demonstrate the ethos of our group,” said Khalifa
Abdulmohsin Al Saif, Chairman of the Al Saif Group. “It is a pleasure to find in Embraer the
values and pursuit of excellence that we desire in a business partner. Embraer Executive Jets
will help us to continue our sustained growth.”
About the Al Saif Group
The highly respected Al Saif Group was founded by Khalifa Abdulmohsin Al Saif, in 1985.
Its well-managed portfolio of ten companies, all registered in Saudi Arabia, covers ten
divisions, ranging from real estate and investments, through communications, surveillance,
healthcare and medical supplies, to automotive, heavy equipment, military and security.
The Group’s investments focus on emerging markets, innovative initiatives, and growth
companies, making it a major player in the international business world. In a global age,
where information moves at “the speed of thought”, it is paramount that change be managed
intelligently. Today, the Al Saif Group manages assets in excess of US$ 950 million.

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