Brazil launches the second phase of its “Brasil Now” promotion
Written by thomas · Filed Under CommercialJuly 9, 2009
The first phase of the tourism marketing plan was launched in May. The second phase is being launched now to follow up on the need to attract more tourists to the country. The program involves three airlines in Brazil, TAM, GOL/Varig and TAP. It also involves the Brazilian Hotel Association (ABIH), the Association of Receptive Tourism (BITO), the Association of Brazilian Resorts (ABR) and the Forum of Hotel Operators in Brazil (FOHB).
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