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BELL HELICOPTER NAMES TEAM DETROIT AGENCY OF RECORD

Written by thomas · Filed Under Aeronautics News 

August 5, 2009

thomas

FORT WORTH, TX – August 5, 2009 – Bell Helicopter, a Textron Inc. (NYSE: TXT)
company, today announced the company has selected Team Detroit as its official
advertising agency of record following a competitive review process. The partnership is
effective immediately.

Team Detroit will work in conjunction with Bell’s marketing team to capitalize on the
company’s strong reputation and rich heritage to build a stronger more relevant brand
that resonates with its target audience. The agency will provide strategic
communications planning, media buying, traditional and digital creative development and
production.

“For nearly 75 years, Bell has been setting the pace in the vertical lift aircraft industry,”
said George Rogers, President & CEO, Team Detroit. “They have a terrific history and a
remarkable story to tell, one that is backed by innovation and technology. We’re excited
about this new collaboration and the opportunity to be a part of Bell’s continued
success.”

“From our initial conversations dating back to almost a year ago, we’ve always been
extremely impressed with Team Detroit,” said Joe LaMarca, Jr., Vice President of
Communications, Bell Helicopter. “Team Detroit is a one-of-a-kind agency with a proven
track record, experienced individuals and a passion for new ways of thinking. We’re
ready to get started.”

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