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Brazilian Boom, Good News For the Private Jet Sector

Written by israelrafalovich · Filed Under Aeronautics News 

August 16, 2010

israelrafalovich

Brazil’s economic boom, which is Latin America’s
powerhouse,is helping to shake off a disastrous
2009 that saw sales of executive jets slump.
Before the crisis, in 2008, a total of $22-billion-worth
of executive jets were sold.
Last year, that shrank to $17-billion and aviation
experts predict that the industry will not recover to
pre-crisis levels for another five to seven years.
With American and European buyers of small jets
still being miserly, purchasers in the BRIC countries –
Brazil, Russia, India and China – were main sources
of growth.
Dassault Falcon was the leader in the Brazilian market
for executive jets costing more than $30-million.
Although saddled with strong Euro cost base that hurt
competitivity against dollar- reliant rivals, Dassault Falcon
was looking to aggressively push into the BRIC markets.
Embraer is proving to be a resilient competitor, especially
in its home market.
The Brazilian company market share from five percent last
year to 14 percent this year.
In spite of the economic crisis, the Brazilian economy had
a relatively mild contraction due to the crisis in 2008.
The business jet market has a very high correlation with
the Brazilian economic activity, so what is experienced in
Brazil is good compared to more mature markets like
North America and Europe.
Israel Rafalovich

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