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ATR delivers to Azul a pink aircraft promoting breast cancer awareness

Written by thomas · Filed Under Commercial 

March 10, 2011

thomas

ATR will also finance a breast cancer communication campaign
during the next edition of “Pink October”
Toulouse-based turboprop aircraft manufacturer ATR today delivered to Brazil’s
Azul Linhas Aéreas an ATR 72 painted pink, symbolizing the promotion of breast
cancer awareness. On its fuselage, the aircraft will promote FEMAMA, a Brazilian
non-profit organization dedicated to fighting the disease. In addition, ATR and its
suppliers involved in the organization of the delivery of the aircraft will contribute
funds for the Toulouse Cancer Campus. These funds will finance a breast cancer
promotion campaign during the next edition of “Pink October”, an annual
international awareness event.
When the pink ATR arrives in Brazil, the airline will also conduct, during one week,
awareness initiatives on breast cancer screening and self-examination procedures
at the Brazilian airports where the pink ATR will land. These initiatives will include
conferences given by FEMAMA volunteers and the distribution of informational
brochures, which will also be available on board the aircraft.
Pink, the characteristic color of the city of Toulouse, which is the birthplace of both
ATR and the center of excellence for cancer research, inspired the name of the
aircraft: “La ville rose”, or “The pink city”. All the female personnel of ATR,
FEMAMA’s president and women representatives of local and regional institutions
attended this special event.
David Neeleman, Founder and Chairman of the Board of Azul Linhas Aéreas,
declares: “For Azul, it is very important to combine our growth with the
development of social initiatives. Our new ATR aircraft, and our partnership with
FEMAMA, will bring us the opportunities of further communication on the
importance of breast cancer prevention. A pink ATR aircraft is definitely an optimal
way to bring this message across the country”.
Filippo Bagnato, Chief Executive Officer of ATR, declares: “By getting involved with
Azul Linhas Aéreas and to FEMAMA in this major awareness programme, we
aimed to associate ATR with such an important fight. We are proud to see that an
ATR aircraft will promote breast cancer awareness in Brazil. We are also pleased
to establish a durable commitment with the Toulouse Cancer Campus, a growing
institution which is becoming an international reference center. With this pink ATR
aircraft we will have the opportunity of expanding the awareness message among
our operators, thus providing an international dimension to such important
initiative”.
About Azul Linhas Aéreas Brasileiras
The airline Azul Linhas Aéreas Brasileiras began operating in December 2008.
Today, it services 30 cities and offers more than 200 flights per day, with a fleet of
28 Embraer aircraft and four ATRs. The airline will expand its fleet over the coming
months with the delivery of 20 new ATR 72-600s and 59 additional Embraers. Azul
combines low prices and excellent quality of service. It employs more than 3,500
staff and generates thousands of indirect jobs in Brazil. Since its creation, it has
transported more than 7 million passengers. It has also won several awards,
including “Best Brazilian Airline” by Flight Review magazine, “Best Performance of
2009” by Aero Magazine, and “One of the 30 Hottest Brands in the World” by the
New York publication Advertising Age.

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