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Continental Airlines Named to Latin Business Magazine’s 2008 Corporate Diversity Honor Roll

Written by thomas · Filed Under Commercial 

September 10, 2008

thomas

HOUSTON, Sept. 10 /PRNewswire-FirstCall/ — Continental Airlines (NYSE:
CAL) is one of 13 companies featured in Latin Business Magazine’s Corporate
Diversity Honor Roll, which appears in the magazine’s Summer 2008 issue.
This is the third consecutive year that Continental has been named to the
list.

“If recent events on the diversity front, both national and corporate,
are any indication, diversity, in all its myriad nuances, has become ever
more mainstream in nature,” says the magazine’s introduction to the Honor
Roll. “We know it’s not always easy, but we salute the good-faith efforts
of all involved.”

“We are pleased to be recognized once again for our corporate diversity
initiatives,” said Diedra Fontaine, Director of Diversity and Sales
Development, Continental Airlines. “As a global airline, we believe that
the rich diversity of ideas, experiences, cultures, and lifestyles
represented by our employees makes it possible for us to give the best
possible service to our customers worldwide.”

The article mentions Continental’s diverse workforce, online
supplier-diversity training program, Diversity Council and numerous
Hispanic-market sponsorships. Approximately 18 percent of Continental’s
domestic workforce is of Hispanic descent and Hispanics occupy many
top-level positions at the company. Continental is the official airline for
events of the National Association of Hispanic Journalists and the National
Association of Hispanic Publications. For the second year, Continental is
sponsoring an educational outreach program called “Destino: Latinoamerica”
(Destination: Latin America), an essay contest for Hispanic high school
students, in conjunction with the National Association of Hispanic
Publications. The airline’s Latin America Sales group also sponsors
Hispanic organizations and events each year throughout the United States.

Latin Business magazine is a bimonthly trade magazine with a national
circulation of 150,408. The magazine bases its annual Corporate Diversity
Honor Roll on a survey of Latino employees, supplier and subcontractor
diversity, community outreach and other factors.

Continental Airlines, the world’s fifth largest airline, offers service
to 69 destinations in 23 countries in Latin America and the Caribbean.
Continental serves more destinations in Mexico (29) from the U.S. and has
more flights from the U.S. to Mexico than any other airline. Continental
also serves more cities in Central America (10) than any other U.S.
carrier, as well as nine South American destinations and 23 in the
Caribbean.

Continental’s Spanish-language services include bilingual flight
attendants on many flights to Latin America; and bilingual airport
personnel, reservations agents and signage. Spanish-language functions on
the continental.com Web site include flight booking, check-in, seat
selection, flight and gate information, and OnePass frequent flyer program
enrollment. Passengers also may make reservations in Spanish at
1-800-537-9222. For more company information, go to continental.com (in
Spanish — http://www.continental.com/espanol).

SOURCE Continental Airlines

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