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Intel betting on the crisis

Written by thomas · Filed Under Commercial 

March 16, 2009

thomas

Is the headline in last week’s America Economia which discusses the US manufacturer of micro processors positive outlook of its business in Latin America. In an interview, Jesus Maximoff, general director for Latin America stated “For the industry it is difficult to read the future, but for us the crisis is not a fear factor, rather the need for computers is more important than ever”. He announced that Intel will invest $7 billion focusing on expanding the use of computers to reach one billion more customers; to bet on markets which are next to PC’s like internet and television on line as well as education and health. Maximoff also stated that while it is important for governments in Latin America to invest in infrastructure in order to create jobs, it is important to strengthen information. “It’s competition which helps to develop and improve the society”. While he did not mention specific numbers in Latin America, he affirmed that the company had an excellent year in the region in 2008. According to consultant IDC, in the third quarter of 2008 the market for PC’s grew 25% over the same quarter in 2007. Finally Maximoff stated that perspectives for the future in Latin America are extremely positive. He expects Brazil to be the third world market in terms of PC’, with Mexico being 10th.

He also stated: “Latin America could be out of the crisis before other countries” as he emphasized the importance of the region for his company.

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