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Pratt & Whitney Chooses SHS as Agency of Record

Written by thomas · Filed Under Aeronautics News 

March 24, 2009

thomas

WICHITA, Kan., March 24 /PRNewswire/ — Pratt & Whitney, a leader in turbine engine and space propulsion systems whose engines power more than 30 percent of the world’s commercial airliner fleet as well as numerous military aircraft programs, has named Sullivan Higdon & Sink (SHS) as its integrated brand experience agency of record. Pratt & Whitney is a division of United Technologies Corp. (NYSE: UTX).

“Pratt & Whitney selected SHS because of its integrated approach to message delivery and expertise in the aerospace and defense fields,” said Jay DeFrank, vice president, Pratt & Whitney Communications. “SHS’s proven ability to create compelling, creative and integrated ideas will help us advance and promote our brand throughout the world.”

SHS will begin work immediately on a series of branding efforts for Pratt & Whitney. The agency’s work will focus on the company’s space propulsion, commercial engine, military engine and power generation businesses.

“We are thrilled that Pratt & Whitney has placed its trust in SHS,” said Tom Bertels, managing partner, Sullivan Higdon & Sink. “They build amazing products that have a significant effect on the lives of people around the world – from airline travelers to warfighters. During the agency review process, we’ve developed a deep respect and admiration for the company and the people we’ve met thus far, and we intend to make them proud that they chose SHS.”

About Pratt & Whitney

Pratt & Whitney is a world leader in the design, manufacture and service of aircraft engines, space propulsion systems and industrial gas turbines. United Technologies, based in Hartford, Conn., is a diversified company providing high technology products and services to the global aerospace and commercial building industries. For more information, visit www.pw.utc.com.

About SHS

SHS, with offices in Wichita, Kan., Kansas City, Mo., and Washington, D.C., was named Business Marketing Association’s agency of the year for 2008, the second time the agency has been recognized for consistently outstanding work done for business-to-business clients. SHS was also ranked as one of the top business-to-business agencies in the nation by BtoB magazine in 2008. Take a closer look at SHS at wehatesheep.com.

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