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PIPER AIRCRAFT HIGHLIGHTS GLOBAL EXPANSION PLANS WITH FIRST-EVER PARTICIPATION AT BRUNEI’S BRIDEX SHOW

Written by thomas · Filed Under Aeronautics News 

August 13, 2009

thomas

BRUNEI DARUSSALAM, August 12, 2009 — On the heels of its recently released global strategy and product line expansion plans, Piper Aircraft (acquired in May by Imprimis, the Singapore-based corporate finance and investment management firm) announced its first-time participation in the biennial BRIDEX (Brunei International Defence Exhibition) industry show, beginning today and running through Saturday, August 15th.

Imprimis, operating from its offices in Singapore and Brunei Darussalam, is the manager of an investment company called the Imprimis Strategic Investment Corporation (ISIC).  The ISIC is funded through a capital commitment from  the Brunei Ministry of Finance.

Imprimis acquired Piper on May 1 with a pledge to take the company to new levels of performance, strengthening Piper’s position in its traditional markets and supporting the development of key new products such as the PiperJet.

“Important to our long-term plan is recruitment and establishment of world-class dealers and service in areas where Piper plans to expand,” said Piper President John D. Becker. “BRIDEX has the draw and the geography to reach those dealers.”

Becker underlined international expansion of the Piper brand as a top strategic priority, particularly in Asia, where general aviation sales are set to rise beyond their current global share of 5 percent – the result of shifting demographics and increasing demand for pilot training from schools and flying clubs (both commercial and private).

To emphasize the importance Piper places on its global expansion plans, an RFP has already been issued, seeking proposals for the international expansion of dealer bases throughout Asia, as well as in Pacific/Oceania, the Middle East, Europe, Africa, Central America, and the Caribbean – all of which are additional territories where Piper sees opportunity.

Piper, in its decision to attend its first-ever BRIDEX, understands that this show will afford the opportunity for many to familiarize themselves with the company’s flagship products. Its display area will showcase detailed scale models of the Piper Meridian, the company’s flagship turboprop; the developmental PiperJet; and the Piper Seminole, the company’s world-class twin trainer. In addition, show attendees will have the chance to see Piper’s training aircraft and review their military training and commercial applications from entry-level to cabin-class business transport.

In addition to Becker, Piper will be represented at BRIDEX by Director of Sales Operations, Bruce Cady, and Director of Marketing, Jacqueline Carlon.

Piper’s air-conditioned 20’ x 20’ (6.15 meters square) display is located in space W-28. The show runs August 12-15, at the Royal Brunei Polo & Riding Club, 15 minutes from Brunei International Airport.

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