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British Airways Completes Purchase of L’Avion

Written by thomas · Filed Under Commercial 

July 25, 2008

thomas

French Airline L’Avion To Be Integrated With New Transatlantic Subsidiary
OpenSkies

PARIS and NEW YORK, July 25 /PRNewswire/ — British Airways today
announced that it has completed the purchase of French airline L’Avion,
which will be integrated with British Airways’ new subsidiary OpenSkies.
This agreement was initially announced on July 2, 2008. Full integration of
L’Avion with OpenSkies is slated for early 2009.

OpenSkies recently launched daily flights between Paris Orly Airport
and New York John F. Kennedy Airport. L’Avion operates two Boeing 757
aircraft between Paris Orly and Newark Airport. The combined airline will
operate up to three daily flights between Paris Orly and the New York area
using Boeing 757 aircraft.

“We are very pleased about the completion of this deal and excited to
begin the integration process,” said Dale Moss, Managing Director of
OpenSkies. “This is an ideal combination of two companies that share a
focus on delivering an unparalleled experience on the transatlantic
journey. With L’Avion providing increased access to Paris-Orly, greater
scale and a deep and talented employee base — coupled with the backing of
British Airways — we will present an even stronger and more vibrant
competitive choice across the Atlantic.”

“Together, our combined companies will offer a compelling premium value
proposition for travelers on the New York – Paris route,” said Marc Rochet,
Chief Executive Officer of L’Avion. “Our two airlines are a natural fit,
with a collective commitment to providing memorable customer service on
each and every flight. We look forward to working closely with our
OpenSkies colleagues as we continue to build a premier transatlantic
airline.”

Upon integration of the two airlines, customers can expect to
experience benefits that will further improve the Paris – New York
offering, including an increased schedule and BA Executive Club privileges.
OpenSkies and L’Avion currently operate a codeshare with L’Avion selling
seats on OpenSkies flights.

About OpenSkies

OpenSkies is a premium transatlantic airline offering guests superior
service, competitive fares and exceptional value. OpenSkies will initially
fly between Paris – Orly Airport and New York – JFK Airport. Other European
destinations being considered for the airline include Amsterdam, Brussels,
Frankfurt and Milan. The airline will offer guests innovative features
onboard, including lie-flat beds in business class, personal entertainment
units with 50+ hours of programming, and fresh and healthy meal service.
Backed by British Airways, OpenSkies is the first airline created as a
result of the Open Skies agreement, which allows airlines to fly between
any U.S. and E.U. destination.

About L’Avion

L’Avion is the first French airline that offers all business class
service at affordable prices to travelers. L’Avion operates two Boeing
757-200 with 90 Business Class seats only. L’Avion flies between Paris-Orly
and New York- Newark twice daily, 5 times a week.

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