TAM and TAP Portugal Broaden Codeshare Agreement
Written by thomas · Filed Under CommercialAugust 1, 2008
New phase of the partnership offers more convenience for passengers
traveling between Portugal and Argentina
SAO PAULO, Brazil, July 31 /PRNewswire-FirstCall/ — TAM (Bovespa:
TAMM4 and NYSE: TAM) and TAP Portugal are broadening the codeshare
agreement signed between the two companies to offer daily connections
between Portugal and Argentina. The partnership allows TAP to sell, with
its own code, the flights operated by TAM to Buenos Aires, Argentina, via
Sao Paulo and Rio de Janeiro.
With the start of this new phase of the partnership between TAM and
TAP, passengers can check-in and send their luggage just once in Lisbon or
Porto and have quick connections in Sao Paulo and Rio de Janeiro to
continue to Buenos Aires, reducing the total travel time.
The partnership agreement, in effect since September 2007, also extends
to the TAM Loyalty and TAP Victoria programs, as well as including the
entire services network made available by the two companies, creating
multiple options for accumulating or exchanging points or miles.
“Broadening the agreement between TAM and TAP will be more convenient
for passengers traveling between Portugal and Argentina. We hope to extend
this new phase of the partnership to other South American destinations,”
stated Paulo Castello Branco, TAM Vice-President of Planning and Alliances.
“The success of our partnership is evident,” pointed out Jose Guedes
Dias, TAP Director of Alliances and External Relations. “The gradual
broadening of our cooperation demonstrates the commitment of both companies
to ensure our clients have services even more convenient and special in
terms of quality and reach. The mutual synergy of the TAP and TAM networks
allows us to ensure the most convenient connections between Portugal and
Brazil, and now also to Argentina”.
TAP believes that strengthening its cooperation with TAM will result in
a considerably better service and range of options offered to its clients,
which reflects the company’s main objective of anticipating and satisfying
the growing needs of its passengers.
About TAM:
TAM (http://www.tam.com.br) has been the leader in the Brazilian
domestic market since July 2003, and closed last June with a 48.6% market
share. Among Brazilian airline companies that operate international
flights, TAM’s market share was 75.3%. The company operates flights to 42
Brazilian destinations. It serves 79 different destinations in the domestic
market through commercial agreements with regional companies. Its
international operations include its own flights to 15 destinations in the
United States, Europe and South America. Additionally, it has codeshare
agreements with international airline companies that allow passengers to
travel to another 64 destinations. TAM was the first airline company to
launch a loyalty program in Brazil. TAM’s program currently has 4.7 million
members and has redeemed more than 5.5 million tickets in exchange for
points.
About TAP Portugal
TAP Portugal is the Portuguese airline market leader, and a member of
the Star Alliance since March 14, 2005 when the company celebrated its 60th
anniversary. Its Hub in Lisbon is a privileged access platform to Europe,
at the crossroads of Africa and North and South America, where TAP stands
out as the leading European airline operating in Brazil, with 67 flights
weekly. TAP’s network currently covers 58 destinations in 25 countries
worldwide. Operating, on average, more than 1,850 flights weekly, TAP has a
modern fleet of 53 Airbus aircraft and an additional 16 aircraft working
for PGA which TAP acquired in 2007, forming a global fleet of 69 aircraft.
Pursuing primarily a client-orientated policy, TAP continually invests in
innovation and in the use of new technology, offering high quality, secure
and reliable products and services.
SOURCE TAM
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