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ALTA Announces 2011 Award Winners

Written by thomas · Filed Under Commercial 

November 18, 2011

thomas

–Federico Bloch Award Goes to David Neeleman, Chairman, Azul Linhas Aéreas Brasileiras —
— Rolim Amaro Award Presented to EMBRAER–

RIO DE JANEIRO, BRAZIL (November 18, 2011) – ALTA, the Latin America and Caribbean Air Transport Association, hosted its annual awards ceremony during the 8th Annual ALTA Airline Leaders Forum in Rio de Janeiro, Brazil recognizing those who have significantly contributed to the region’s commercial aviation industry.

More than 500 guests, including more than 40 airline CEO’s, residents and Board Members, as well as, civil aviation authorities, among other key industry executives, gathered for the yearly awards event hosted at the Windsor Barra Hotel. The 2011 ALTA awards ceremony was sponsored by Airbus.

Federico Bloch Award

David Neeleman, Chairman of Azul Linhas Aéreas Brasileiras, was presented with the prestigious 2011 Federico Bloch Award, which is bestowed upon a leader in Latin America and Caribbean aviation who best exemplifies the leadership, courage, character and vision of TACA’s visionary, late CEO Federico Bloch. The Award was presented by Jacqueline Laffite de Bloch, widow Federico Bloch.

The Federico Bloch Award is managed by leading executive search consulting firm Spencer Stuart and the winner is voted on by an independent panel of five judges, including:

Fernando Pinto, President of TAP Air Portugal and ex-President of Varig
Alfonso Pasquel, Chief Operating Officer of DESC S.A. and ex-President of AeroMexico
Enrique Borgo Bustamante, ex-President of TACA and ex-Vice President of El Salvador.
Bobby Booth, Chairman of AvGroup
Mark Pilling, Publisher of Airline Business magazine

“Azul is a company that is dedicated to deliver high quality service and a very human and sympathetic treatment. This is our differential”, said David Neeleman, founder and president of the board of Azul Airlines. “Winning Federico Bloch Leadership award from ALTA – the most remarkable aviation association in Latin America –  represents the efforts of 4000 employees that work with passion and efficiency every day. Our airline couldn’t be so successful in only three years if it wasn’t for them. That’s why I want to dedicate this award to my team”.

The Federico Bloch award recognizes outstanding leadership in the advancement and integration of the commercial aviation industry in Latin America and the Caribbean. It is awarded to an individual who launches a successful new business, builds cooperation across the region, introduces progressive business practices, supports the growth of the industry, or someone who goes beyond the call of duty to advance the interests of the aviation industry in Latin America and the Caribbean. The award is in honor of the late Federico Bloch, who was a pioneer in Latin American aviation and part of the driving force behind the creation of Grupo TACA. Bloch, who was a past president of ALTA and a member of its executive committee, was killed April 26, 2004.

The judging panel selected Neeleman for setting industry records, successfully answering market demand and striving to “revolutionize” aviation in Brazil. Azul is now Brazil’s third largest airline. In its first year of operations, Azul transported more than 2.2 million passengers. Azul is reshaping the Brazilian airline market and creating new demand among Brazilians, who normally do not travel by air. Many Azul passengers are first time flyers, and Azul has been successful in addressing Brazil’s expanding middle class.

Prior award recipients have included Matias Campiani, Enrique Beltranena, Pedro Heilbron, Bobby Booth, Mauricio Botelho, Constantino de Oliveira Jr., Enrique Cueto.

Rolim Amaro Award

Brazilian aircraft manufacturer, Embraer was the recipient of this distinguished award. The Rolim Amaro award is named after the great Brazilian aviation leader, CEO and founder of TAM Airlines, Captain Adolfo Rolim Amaro, who introduced his trademark and primary philosophy to commercial aviation: “Focus on the client by offering quality service” and giving all passengers “Red Carpet Treatment”. Those who knew Rolim well can appreciate the very high standards that he established and which are today maintained at TAM, the airline that bears his legacy.  It is against those very standards that the ALTA member airlines identify and assess potential Rolim Amaro award recipients.

Mauro Kern, Embraer´s Executive Vice President Engineering & Technology, received the Rolim award, which was presented to him by Maria Claudia and Mauricio Amaro, the children of Rolim Amaro.  The Rolim Amaro award is named after the great Brazilian aviation leader, CEO and founder of TAM Airlines, Captain Adolfo Rolim Amaro, who introduced his trademark and primary philosophy to commercial aviation: “Focus on the client by offering quality service” and giving all passengers “Red Carpet Treatment”. Those who knew Rolim well can appreciate the very high standards that he established and which are today maintained at TAM, the airline that bears his legacy. It is against those very standards that the ALTA member airlines identify and assess potential Rolim Amaro award recipients.

“It is a great honor to accept the Rolim Amaro award, through which ALTA recognizes and promotes service excellence from the perspective of the airlines, our clients. For Embraer, it symbolizes the relevance of the continuous and constant efforts of our 17,000 employees to deliver into this market a product with the highest standards and capabilities for doing just that: delivering service excellence.”

The Rolim Amaro Award honors customer service excellence from an airline perspective. Voted on by ALTA’s Executive Committee, this award is presented to the Latin American or Caribbean aviation organization that exhibits the best overall customer service as determined by the airlines who are the users or customers of those organizations. In the past, the award has been presented only to airports. However, starting in 2009, the award was expanded to include other industry players such as air navigation service providers, civil aviation authorities and independent regulators. The criteria was also expanded to include not only exceptional customer service, but also initiatives or projects that have resulted in a more efficient and/or safer airline industry.

The first annual ALTA Rolim Amaro Award was presented in2005 to SCL Terminal Aéreo (Santiago de Chile). In 2006, it was presented to Tocumén Internacional (Panamá), in 2007 SCL Terminal Aéreo (Santiago de Chile), in 2009 to AMAIT Administradora Mexiquense del Aeropuerto Internacional deToluca, S.A. de C.V and in 2010 to TALMA, an airport services provider in Peru.

As one of the fastest growing aircraft manufacturers, Embraer is recognized for playing a key role in the growth of the industry not only in Brazil but other countries in the region. The 41-year old company is recognized worldwide for its versatility and use of cutting-edge technologies. In recent years, the company has successfully expanded across borders with operations in China, France, Singapore, Portugal and the U.S. The characteristics of the Embraer fleet have significantly improved the efficiencies of airlines in medium haul flights without compromising the passenger experience.

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