Jato Executivo Legacy 450 é certificado na Europa
September 11, 2015
São José dos Campos – SP, 10 de setembro de 2015 – O Legacy 450 da Embraer Aviação Executiva recebeu nesta quarta-feira, dia 9, a certificação de tipo da European Aviation Safety Agency (EASA), autoridade aeronáutica da Europa. A aeronave atingiu ou superou todas as metas de desenvolvimento do projeto, como autonomia de voo, desempenho de pista, distância de decolagem em condições de alta temperatura e elevada altitude (hot-and-high) e peso máximo. A conclusão do processo na Europa segue as recentes certificações emitidas pelas agências de aviação do Brasil e dos Estados Unidos.
“Essa é uma importante conquista que abre caminho para iniciar entregas em países da União Europeia e nações associadas à EASA,” disse Marco Tulio Pellegrini, Presidente & CEO da Embraer Aviação Executiva. “O Legacy 450 é um jato executivo revolucionário que reforça nosso compromisso de entregar ao mercado verdadeiras inovações.”
Com autonomia de até 4.769 km (2.575 milhas náuticas), o jato executivo Legacy 450, da categoria mid-light, pode voar sem paradas de Nova York a Las Vegas, Dubai a Moscou ou de Jacarta a Hong Kong. A aeronave tem a maior cabine da sua categoria, acomodando confortavelmente até nove passageiros, e é o primeiro jato do segmento a substituir os controles de voo convencionais pela tecnologia totalmente digital fly-by-wire.
A Embraer já iniciou a produção do Legacy 450 e a primeira entrega está prevista para o último trimestre de 2015.
ARINC vMUSE™ mobile provides flexible check-in capabilities for airlines Las Vegas, Nev. (September 9, 2015) – Lufthansa passengers will be able to check-in faster at the airport due to the implementation of Rockwell Collins’ new ARINC vMUSE™ mobile passenger processing solution. Lufthansa is the first airline to implement this new technology, which gives it the ability to check-in travelers wherever and whenever needed. ARINC vMUSE mobile is the first entirely mobile common-use passenger processing (CUPPS) compliant solution for the aviation industry. The solution enables airlines, airports and ground handlers to use a tablet-based application to launch passenger check-in service in minutes, wherever there is an internet connection. “ARINC vMUSE mobile is ideal for airlines and their crews because it provides the same security and reliability of our traditional IATA-compliant CUPPS, but does not require any installation time, software configuration, telecommunications lines or added technical resources,” said Christopher Forrest, vice president of Global Airports for Rockwell Collins. “It is an ideal solution for queue-busting when unexpected events impact scheduled operations, or to offer an added level of service for elite passengers.” “We want to create a positive experience for our customers while making our operations as efficient as possible,” said Gerald Prokasky, Director, Passenger Check-in & Baggage at Lufthansa. “ARINC vMUSE mobile helps us do both: it enables our agents to go where our customers are—whether to reduce lines at the airport or enable check-in at an offsite location like a hotel. And, because it does not require a significant investment in infrastructure, it is a cost effective solution for our airline.” About Rockwell Collins Rockwell Collins is a pioneer in the development and deployment of innovative communication and aviation electronic solutions for both commercial and government applications. Our expertise in flight deck avionics, cabin electronics, mission communications, simulation and training, and information management services is delivered by a global workforce, and a service and support network that crosses more than 150 countries. To find out more, please visit www.rockwellcollins.com.
September 10, 2015
Ten cities to get the opportunity to see the new aircraft up-close and personal
Fort Worth, Texas (September 4, 2015) – Bell Helicopter, a Textron Inc. (NYSE: TXT) company, announced today that the demonstration tour of the Bell 505 Jet Ranger X mockup kicked off, September 3, in Balneário Camboriú, Brazil.
Balneário Camboriú is the first of 10 stops throughout Brazil for the Bell 505 demo tour taking place from September to November. The nine other cities on the tour include:
Curitiba, Paraná
Belo Horizonte
Vitória
Salvador
Goiania
Ribeirão Preto
São Paulo
Rio de Janeiro
Angra dos Reis
Current and potential customers will have an oportunity to see how the Bell 505 redefines the short light single product class of helicopters with a fully integrated glass flight deck, providing unparalleled crew situational awareness, enhanced safety levels, and reduced pilot workload. Customers and followers can keep track of the Bell 505’s progress through Brazil on Bell Helicopter’s social media accounts.
Demand for the Bell 505 continues to intensify around the world, with more than 350 letters of intent (LOI) worldwide and more than 35 from customers throughout Brazil. The five-seat, single-engine, turbine helicopter leverages Bell Helicopter’s proven technology and nearly half a century of experience defining the short light single market with the original Bell JetRanger.
“The Bell 505 offers an exceptional combination of value, performance and features available on the market today and customers are responding,” said Jay Ortiz, Bell Helicopter’s vice president of Latin American sales. “We are thrilled to showcase the capabilities of this aircraft throughout the region.”
With a cruise speed of 125 knots (232 km/h), range of 360 nautical miles (667 km) and useful load of 1,500 pounds (608 kg), the Bell 505 is designed to be safe and easy to fly while remaining affordably priced. The customer-driven design of the aircraft places safety, performance and affordability at the forefront, blending proven systems with advanced technology and a sleek, modern design. The Garmin G1000H Integrated Avionics Suite provides pilots critical flight information at a glance to maximize situational awareness. Pilot workload is further reduced by the Turbomeca Arrius 2R engine with dual channel Full Authority Digital Engine Control (FADEC).
For more information on the demo tour in the region, please contact the Regional Sales Manager in Latin America, Nicole Werneck.
(The Bell 505 Jet Ranger X on display at LABACE 2015 where it began its journey in Brazil.)
Bell Helicopter Delivers First Bell 407GXP in Brazil
September 10, 2015
Newly upgraded aircraft offers customer enhanced capabilities and performance
Fort Worth, Texas (September 9, 2015) – Bell Helicopter, a Textron Inc. (NYSE: TXT) company, announced today the delivery of the first Bell 407GXP to Brazil. The aircraft is outfitted for corporate transport, which continues to be a popular market segment for the Bell 407GXP throughout Latin America.
The aircraft was accepted at Bell Helicopter’s facility in Piney Flats, Tenn., by customer Masoud Jafari with Medalhao Persa based in Curitiba, Parana, Brazil and delivered to its final destination on September 3, 2015.
“We are thrilled to be the first in Brazil to receive the new Bell 407GXP,” said Masoud Jafari, owner and CEO of Medalhao Persa. “The luxurious interior, combined with the smooth, quiet performance of the aircraft is exactly what I was looking for to quickly and comfortably conduct business throughout the region.”
The Bell 407GXP is another example of Bell Helicopter’s continued investment in its current products to enhance customer value and increase mission capability. The Bell 407GXP is an upgrade to Bell Helicopter’s best-selling platform, the Bell 407, with added value through industry leading performance, payload capability and operating economics.
“Latin America presents a highly diversified climate for our aircraft, and the Bell 407GXP is consistently praised for its multi-mission capability,” said Jay Ortiz, Bell Helicopter’s vice president of Latin American sales. “The Bell 407 has proven to be a very popular aircraft with over 1,200 flying worldwide today, with particularly strong demand for the upgraded Bell 407GXP from our Latin American customer base.”
The Bell 407GXP is derived from the Bell 407GX platform with updates that provide an additional 50 lbs (22.5 kg) of payload capability, coupled with a new M250 Rolls-Royce engine that improves performance and fuel efficiency delivering class leading hot and high performance. The Bell 407GXP is also equipped with new avionics features such as hover performance calculator improvement, as well as transmission TBO extension of +500 hours that will lower maintenance costs.
Bell Helicopter Continues to Build Momentum in Mexico
September 10, 2015
Bell Helicopter customer expands aircraft fleet with delivery of their first Bell 429
Fort Worth, Texas (September 2, 2015) Bell Helicopter, a Textron Inc. (NYSE: TXT) company, announced today the recent delivery of the Bell 429 to Servicios Aereos Across, an aircraft charter service based in Toluca, Mexico. The customer currently operates a Bell 407GX, multiple Cessna aircraft and will now add the Bell 429 to their fleet.
“The Bell 429 continues to be in demand throughout Mexico and the Latin American region and is an exceptional fit in the luxury market,” said Jay Ortiz, vice president of Latin American sales. “The Bell 429 delivers a smooth, quiet ride and exceptional performance, and we are proud to deliver this aircraft to one of our loyal customers.”
Bell Helicopter has a strong presence in Mexico with more than 360 Bell aircraft, of which more than 50 are flying in the corporate and VIP market. These aircraft are backed by Bell Helicopter’s superior customer support and service, as rated by our global customer base in multiple industry surveys.
“Our customers with Servicios Aereos Across continually praise the Bell 407GX, so we knew the Bell 429 would be a welcome addition,” said Pedro Corsi, president of Servicios Aereos Across. “Our company prides itself on providing exceptional safety and customer service and that strongly aligns with the Bell Helicopter brand, so we are pleased to continue our relationship.”
Bell Helicopter continues to grow in the region with their increasing personnel in-region and facility investments. Bell Helicopter’s facility located in Chihuahua produces cabins and fuselage assemblies, electrical harnesses and components, instrument panels, firewalls, bulkheads, floors and many other structural components for the Bell 206L4, 407, 429 and 412.
With seating for seven passengers and one pilot, the Bell 429 is one of the most advanced light twin helicopters ever developed, offering a fully integrated glass cockpit with advanced drive system and best-in-class WAAS navigation and IFR capability. Additional safety features include a collective mounted throttle, damage tolerant hub and rotor system, and energy attenuating seats. It is the first helicopter certified through the MSG-3 process, resulting in reduced maintenance costs for operation.
Jato executivo Legacy 450, da Embraer, recebe certificação da ANAC
August 20, 2015
São José dos Campos – SP, – O jato executivo Legacy 450 recebeu hoje a certificação de tipo da Agência Nacional de Aviação Civil (ANAC) durante cerimônia realizada na Labace (Latin American Business Aviation Conference & Exhibition), principal evento voltado para a aviação executiva da América Latina.
“Estamos muito entusiasmados com a certificação do Legacy 450, cumprindo assim nosso compromisso de atingir esse marco apenas um ano após a certificação do Legacy 500”, disse Humberto Pereira, Vice-Presidente de Engenharia e Tecnologia da Embraer. “O Legacy 450 é verdadeiramente inovador em sua classe. Essa certificação também é um prêmio pelo comprometimento e dedicação de nossas equipes para entregar esta aeronave revolucionária ao mercado. Felicito cada membro de nossa equipe por essa conquista.”
A campanha de certificação envolveu dois protótipos, o primeiro com instrumentos de ensaio em voo e o segundo com um interior de produção. A comunalidade entre os modelos Legacy 450 e Legacy 500 é de cerca de 95%. A produção seriada do Legacy 450 já começou e a primeira entrega está prevista para o quarto trimestre de 2015.
“Estamos muito satisfeitos em confirmar que todos os objetivos do projeto Legacy 450 foram alcançados ou superados”, disse Marco Túlio Pellegrini, Presidente e CEO da Embraer Aviação Executiva. “Essa aeronave também é um divisor no segmento mid-light. Com maior velocidade, alcance e melhor desempenho do que inicialmente previsto, o Legacy 450 estabelece um novo padrão em sua classe.”
A Embraer espera receber certificação da FAA (Federal Aviation Administration), autoridade aeronáutica dos Estados Unidos, nas próximas semanas e em seguida a certificação da EASA
(European Aviation Safety Agency), responsável pela homologação na Europa.
Chilean Minister of National Defence and Commander in Chief of the Chilean Air Force visited FIDAE
August 20, 2015
They noticed on site all the details of the organization and the key innovations for the forthcoming edition that will take place from March 29 to April 3, 2016.
August 13, the Minister of National Defence, Mr Jose Antonio Gomez, with the Commander in Chief of the Chilean Air Force, General Jorge Robles visited the facilities of the International Air & Space Fair, FIDAE.
The delegation was hosted by the Commander of the Logistics Command and President of FIDAE, Lt. General Alvaro Aguirre, along with the FIDAE CEO, Colonel Fernando Silva, who gave a presentation to the Minister introducing all the arrangements and different innovations for the 19th edition of the foremost aerospace, defence and security exhibition of the American continent.
On the occasion, Colonel Silva underlined about the work performed in its more than 35 years of existence, resulting in becoming the leading business platform of the region. Furthermore, he introduced the news for its next version, focusing on the demonstration static and in flight area for RPA/UAV (drones), as well the theme pavilions and the set of specialized conferences, among other aspects.
Afterwards, the State Secretary and General Robles visited with the FIDAE directors the pavilions and chalets that will host the different exhibitors of FIDAE.
At the end of the visit, Minister Gomez spotlighted the level of preparation for FIDAE and its importance “in the international scope as this attract Defence Ministers and Commander in Chiefs from different countries, as well the most important companies from the aeronautical sector”.
“FIDAE is very important also for the relation of the Air Force with the population, which it is an opportunity to know on site its constant work towards the community”, he added.
Airbus sees market for ACJneo Family in Latin America
August 11, 2015
New aircraft will appeal to billionaires in the region
Airbus sees an important potential market for its new ACJneo Family in Latin America, which is home to large numbers of billionaires, as well as many large companies and governments.
The number of billionaires in Latin America is forecast to grow to 580 by 2017, an increase from 450 in 2012. The figures include 240 billionaires in Brazil by 2017, up from 190 in in 2012.
Airbus’ ACJneo Family initially comprises the ACJ319neo and ACJ320neo. The ACJ319neo will fly eight passengers 6,750nm/12,500 km – equivalent to more than 15 hours’ flying time, while the ACJ320neo will fly 25 passengers 6,000nm/11,100 km, or more than 13 hours in the air.
The aircraft further capitalise on the Airbus’ modern and innovative family, bringing even more city-pairs within nonstop range of what are already the widest and tallest cabins in the sky.
“Introducing new-generation engines, Sharklets and other new technology further improves the ability of Airbus corporate jet customers to take their lifestyles into the sky by delivering even more of the comfort and range that they want,” says Airbus Chief Operating Officer, Customers John Leahy. “These advances improve efficiency as well as range, while giving Airbus corporate jets an even cooler look.”
Mission capability and cabin comfort are the two most important factors for business jet customers, and the ACJneo Family delivers more of both. More range via Sharklets and new engines – CFM Internation LEAP-1As or Pratt & Whitney PW1100Gs – and greater comfort through a lower cabin-altitude in long-range cruise – plus improved baggage capacity.
Deliveries of the ACJ320neo and ACJ319neo are due to begin in the fourth quarter of 2018 and second quarter of 2019, respectively. Airbus has already won several orders for the ACJneo Family, including an ACJ320neo for Acropolis Aviation and an ACJ319 for Alpha Star Aviation.
More than 170 Airbus corporate jets have been sold to date, and they are in service worldwide, including with the governments of Brazil and Venezuela.
Para consolidar-se como o grupo de companhias aéreas mais importante da América Latina Nasce LATAM, a nova marca a ser adotada por LAN, TAM e suas filiais
August 7, 2015
- A identidade da nova marca consolida a formação do maior grupo de companhias aéreas da América Latina e um dos principais do mundo.
- “Da LATAM para o mundo e do mundo para a LATAM. Este é um grupo de companhias que cresceu junto com cada país da região e agora se unifica para oferecer aos clientes a melhor rede de conexões e a frota mais moderna. A experiência será melhor, pois os clientes terão acesso a produtos e serviços mais rápidos e unificados dentro da rede, um e-commerce mais potente e canais de comunicação mais integrados, além de maior velocidade no desenvolvimento de inovações tecnológicas em todos os países em que opera. A LATAM será uma marca que estabelecerá uma cultura dedicada a cuidar dos seus clientes”, disse Enrique Cueto, CEO do Grupo LATAM Airlines.
- A escolha da marca LATAM, que é resultado da consolidação de LAN e TAM, é fruto de um extenso estudo realizado em 10 países após a associação entre as empresas.
- O Grupo LATAM Airlines já está trabalhando para alterar sua identidade corporativa de maneira gradual em um prazo total de aproximadamente três anos em seus espaços físicos, aeronaves, escritórios comerciais, páginas da web e uniformes. As primeiras mudanças poderão ser vistas a partir do primeiro semestre de 2016.
6 de agosto de 2015 – Depois de um extenso trabalho de integração após a associação entre LAN e TAM, durante os quais o Grupo avançou de maneira consistente na padronização de seus processos, otimização de suas conexões aéreas, além da reestruturação e modernização de sua frota de aeronaves, o Grupo LATAM Airlines decidiu adotar um nome e uma identidade únicos, e anuncia que a marca do grupo de companhias aéreas mais importante da América Latina e suas filiais será LATAM. A nova marca reunirá todas as companhias de passageiros e de carga que hoje integram o grupo: LAN Airlines e suas filiais no Peru, Argentina, Colômbia e Equador; TAM Linhas Aéreas S.A., TAM Transportes Aéreos Del Mercosur S.A. (TAM Airlines (Paraguay)); e as companhias aéreas de carga do Grupo LATAM, integradas por LAN CARGO, LAN CARGO Colombia, ABSA (TAM Cargo) e Mas Air.
A decisão de dar origem a uma nova marca é um marco histórico no setor de aviação, pois não apenas é o primeiro grupo aéreo a operar sob uma nova marca única, mas também é o primeiro grupo de companhias aéreas que busca ser líder global com uma identidade verdadeiramente latino-americana. É por isso que a nova marca irá incorporar, como ponto de partida, os atributos e fortalezas mais valorizados da LAN e da TAM, bem como suas trajetórias de 86 e 39 anos de operação, respectivamente, durante as quais fizeram parte da história da região, contribuindo para seu crescimento, desenvolvimento e maior conectividade.
“Diante de todas as opções, a marca LATAM sempre nos pareceu o caminho mais natural como resultado da união das marcas LAN e TAM, mas era necessário um tempo de conhecimento mútuo e amadurecimento para tomar esta decisão. Sabíamos que ter uma marca única era fundamental para fortalecer essa associação e, nesse sentido, a identidade em torno de um nome como LATAM tem grande força e consolida a formação do maior grupo de companhias aéreas da América Latina. A nova marca nasce com o objetivo de recuperar o melhor de duas identidades, seus legados, e consolidar uma mais forte, que contenha a essência de cada uma – uma essência puramente latino-americana”, afirma Mauricio Amaro, Presidente do Conselho de Administração do Grupo LATAM Airlines.
“Com a LATAM, continuamos no caminho da liderança que começaram em paralelo LAN e TAM, que há três anos já trabalham juntas, implementando uma intensa agenda de projetos inovadores para que os passageiros tenham uma melhor experiência antes, durante e depois de seu voo. A experiência será melhor, pois os clientes terão acesso a produtos e serviços mais rápidos e unificados dentro da rede, um e-commerce mais potente e canais de comunicação mais integrados, além de maior velocidade no desenvolvimento de inovações tecnológicas em todos os países em que opera. Como LATAM, vamos otimizar ainda mais o uso da nossa frota, facilitaremos o acesso de passageiros e clientes à melhor rede de destinos da região e ofereceremos uma experiência renovada de viagem, com avanços em serviços, entretenimento de bordo, e novas tecnologias que darão mais autonomia aos passageiros para gerenciar suas informações de voos e reservas. Os passageiros são exigentes e temos que lhes entregar um serviço a altura. A LATAM será uma marca que estabelecerá uma cultura dedicada a cuidar dos seus clientes”, diz Enrique Cueto, CEO do Grupo LATAM Airlines.
O executivo explicou por que optaram pela marca LATAM. “O Grupo LATAM nasceu de duas grandes empresas latino-americanas, que começaram do zero e cresceram graças à paixão em comum por voar e à sua visão, dedicação e inovação. Ambas as empresas e suas respectivas filiais conquistaram seus mercados e se abriram para o mundo, promovendo a prosperidade na região e sendo reconhecidas por sua pontualidade, serviço e malha, o que as fez conquistar a preferência dos clientes e tornar-se parte de sua história. O Grupo LATAM deu origem a uma associação única no setor que resultou no grupo de companhias aéreas com maior presença na região. Por isso, optamos pelo nome LATAM, pois é um reflexo fiel do que somos e do que queremos continuar a ser, trabalhando junto com nossas filiais: os embaixadores de uma América Latina que cresce e prospera, fiel ao seu patrimônio natural e humano, uma região que nunca deixa de pulsar.”
Novo logo LATAM
Com relação à nova imagem, Jerome Cadier, VP de Marketing do Grupo LATAM, destaca que o logotipo foi inspirado na identidade e no legado da região, incorporando o que há de melhor na LAN e na TAM. Por isso, escolheram como cores principais o índigo LATAM e o coral LATAM. A primeira representa o melhor dos dois mundos, já que se encontra entre o vermelho e o azul, que são as cores corporativas da TAM e da LAN, e a segunda simboliza a energia e a paixão, valores essenciais da nova marca. Essas duas cores são acompanhadas por outras secundárias, que dão vida à diversidade daquilo que significa a América Latina.
“A execução de mudanças de imagem neste setor é gradual e requer um período de gestação. Isso demandará tempo e esforço, mas enquanto trabalhamos na implementação continuaremos melhorando a experiência de viagem oferecida pelas companhias aéreas do Grupo LATAM Airlines“, explicou Cadier.
O Grupo LATAM Airlines já iniciou o ajuste da sua imagem corporativa e este será um processo de aproximadamente três anos, que começará a ser percebido de maneira gradual a partir do primeiro semestre de 2016 em espaços físicos, aeronaves, escritórios comerciais, balcões, páginas da internet, uniformes, entre outros. Alguns avanços já são visíveis, principalmente na experiência de viagem dos passageiros, como é o caso das novas cabines que foram incorporadas à frota, das novas salas VIP em São Paulo e Santiago – as maiores da região e que já estão abertas ao público, formando a maior rede de salas para passageiros frequentes da região – ou das plataformas digitais como o entretenimento de bordo nos dispositivos móveis.
Além disso, as marcas associadas ao Grupo serão unificadas, com o objetivo de oferecer um serviço único e alinhado à nova marca, o que será comunicado aos clientes conforme a evolução do processo.
Com relação aos Programas de Fidelidade LAN e TAM e de suas empresas relacionadas, seguirão implementando melhorias aos seus programas atuais, e quaisquer alterações serão informadas oportunamente.
LATAM: consolidação da liderança na América Latina
Após a associação entre LAN e TAM, o Grupo consolidou sua presença em sete mercados domésticos na região, operando voos regionais na América do Sul, voos internacionais e de carga.
Juntas, as companhias aéreas continuaram como pioneiras no setor, com conquistas importantes, como a unificação bem-sucedida de sua malha de destinos para passageiros e carga, e a renovação da sua frota, incorporando os modelos de aeronaves mais modernos e eficientes do mundo em sua categoria, com a LAN sendo a primeira no continente americano a operar o Boeing 787 e a TAM se preparando para ser a primeira companhia aérea a trazer o Airbus A350 XWB para a região.
Além disso, durante esse período as companhias equipararam o desenho e o serviço a bordo de suas aeronaves, os quais foram reconhecidos por seis anos consecutivos, conferindo a LAN e/ou a TAM o primeiro lugar nas categorias “Melhor Companhia Aérea da América do Sul” e “Melhor Serviço da América do Sul”, de acordo com a pesquisa World Airline Survey, considerada o principal referência sobre os níveis de satisfação com as companhias aéreas do mundo.
Somado a isso, as empresas continuaram a ter uma visão sustentável do negócio, o que lhes permitiu converter-se, em 2014, no primeiro grupo de companhias aéreas da América a ingressar no Índice Mundial de Sustentabilidade Dow Jones.
Como foi criado o nome LATAM
Durante o processo de integração, foi identificada a importância de termos uma identidade única para o Grupo. O processo para definição do nome teve várias etapas, em que foram avaliados os possíveis cenários de marca. O estudo foi realizado com o apoio da Interbrand, consultora global líder em gestão de marcas, em 10 países, dentre eles 5 onde companhias aéreas do Grupo LATAM Airlines possuem operações domésticas de passageiros, e outros destinos de longa distância onde também há um alcance significativo: Brasil, Chile, Peru, Argentina, Colômbia, Estados Unidos, Espanha, Inglaterra, França e Itália. Também incluiu a conversa com nossos colaboradores e a consideração das necessidades dos nossos clientes, que foram reconhecidas no amplo estudo que deu origem à nossa nova proposta de valor.
Diante de todas as opções, a marca LATAM sempre representou a melhor alternativa por vários fatores:
- A melhor opção de, para e dentro da América Latina:
- LAN, TAM e suas respectivas afiliadas são complementares, tanto em termos da malha quanto da frota de aeronaves, o que constitui uma das maiores vantagens para a consolidação sob uma única marca.
- LATAM será o grupo aéreo latino-americano com a maior presença da região, com mais de 1,5 mil voos diários, operações domésticas em 7 países, mais de 140 destinos em 24 países, com conexões diárias para a Europa, Estados Unidos, Oceania e Caribe, e 144 destinos de carga em 26 países.
- Nenhum outro grupo tem uma presença tão forte na região quanto a LATAM. Esta nova marca permitirá manter e fortalecer a liderança em conectividade aérea de e para a região, tanto para passageiros quanto para carga.
- Unificação da experiência de viagem, com padrão internacional:
- Um dos objetivos do Grupo é oferecer uma experiência de viagem única para seus passageiros, que seja realizada dentro de um padrão de classe mundial que reflita o melhor da América Latina e se identifique por um único nome.
- Maiores eficiências:
- Atualmente, o Grupo LATAM Airlines é um dos 12 maiores operadores aéreos de passageiros e carga do mundo. Em pouco mais de três anos de associação entre a LAN e a TAM, já foram capturadas importantes sinergias em diferentes áreas de operação, e a transição para a marca única LATAM facilitará ainda mais a consolidação de vantagens e benefícios para os clientes, funcionários e acionistas, chegando mais perto do objetivo de sermos uma das 3 melhores companhias aéreas do mundo.
- Uma nova cultura com o melhor dos dois mundos:
- Antes da associação, LAN e a TAM compartilhavam de uma longa história e inúmeras semelhanças em sua visão de negócios, além de terem o melhor capital humano. O Grupo LATAM Airlines conta com uma equipe robusta de 53 mil pessoas comprometidas e apaixonadas por fazerem parte de um dos 3 melhores grupos de companhias aéreas do mundo.
LATAM is Born: The New Brand for LAN Airlines, TAM Airlines and Affiliates Announced Today
August 7, 2015
· The new brand represents the creation of the largest airline group in Latin America and one of the largest in the world.
· “Connecting LATAM to the world, and bringing the world to LATAM. The airline group has grown up alongside each country in the region and has consolidated to offer clients the best network of connections and most modern fleet in Latin America. The passenger experience will improve with access to a single product and service within one network, more powerful online presence and integrated channels of communication, in addition to faster development of innovation and technology in the countries where the Group operates. LATAM will be a brand that builds a culture that is dedicated to taking care of its clients,” said Enrique Cueto, CEO of LATAM Airlines Group.
· The choice of the name LATAM, part of the consolidation of LAN and TAM, is the result of an extensive study conducted in 10 countries following the association of both airlines and their affiliates.
· LATAM Airlines Group is currently working on the gradual roll-out of the new corporate brand image over the next three years for airports, aircraft, commercial offices, web pages, and uniforms. The first changes will be visible starting in the first half of 2016 with specific dates to be announced in a timely manner.
August 6, 2015 – After an extensive integration process following the association of LAN Airlines and TAM Airlines – during which the Group made great advances in achieving synergies for internal processes, network optimization, and fleet restructuring and modernization – LATAM Airlines Group has decided to adopt a single name and identity and announces that the new brand for the largest airline group in Latin America and its affiliates will be LATAM. The new LATAM branded airline group will unite all the passenger and cargo airlines for LATAM Airlines Group: LAN Airlines and its affiliates in Peru, Argentina, Colombia and Ecuador; in addition to TAM Linhas Aéreas S.A., and its subsidiary TAM Air Transport Mercosur S.A. (TAM Airlines (Paraguay), and the cargo carriers comprised of LAN CARGO, LAN CARGO Colombia, ABSA (TAM Cargo) and Mas Air.
The decision to create a new brand is a historic milestone in the airline industry not only because this is the first time an airline group has chosen to consolidate under a single brand, but because this is the first time a Latin America based airline group aspires to become one of the best in the world.
For that reason, the new brand will incorporate the most valued strengths and characteristics of both LAN and TAM, in addition to the important histories of both carriers, 86 and 39 years respectively, during which they became part of the history of the region by contributing to its growth, development and increased connectivity.
“Out of all of the options that we were considering, the name LATAM always seemed to us to be the most natural evolution of both the LAN and TAM brands, but a period of mutual understanding and maturation was necessary to make the decision. We knew that having a single brand was essential to consolidate the connection between LAN and TAM, and the name LATAM creates a strong identity for the airlines that form the largest airline group in Latin America. The new brand is born from the desire to capture the best of both identities and legacies and consolidate them to create an even stronger one that preserves the essence of each brand – an essence that is truly Latin American,” said Mauricio Amaro, President of the Board of Directors, LATAM Airlines Group.
“With LATAM we will continue on the path of leadership that LAN and TAM started in parallel, working closely together over the past three years to implement an ambitious agenda of innovative projects for our passengers to have a better experience with us before, during and after their flight. The passenger experience will improve with access to a single product and service within one network, more powerful online presence and integrated channels of communication, in addition to faster development of innovation and technology in the countries where the Group operates. LATAM will increase optimization of our fleet, provide easier access for passengers and clients to the best network of destinations in the region while offering a new in-flight experience, updates in service and in-flight entertainment, and innovative technology that gives passengers more control over their travel experience. Our passengers have high expectations and we want to offer them service that meets those expectations.” LATAM will be a brand that builds a culture that is dedicated to taking care of its clients,” said Enrique Cueto, CEO of LATAM Airlines Group.
Cueto went on to explain in his own words the choice of the name LATAM: “LATAM Airlines Group was created by two large Latin American companies that started from zero and prospered thanks to their shared passion for flying, vision, dedication and innovation. Both companies and their respective affiliates conquered their markets and connected them with the world, promoting prosperity in the region and becoming known for their on-time performance, service and networks that won them the preference of their clients and become a part of their history. LATAM Airlines Group created a unique partnership in the industry that resulted in the largest airline group in the region. That is why we chose the name LATAM, because it honors who we were and who we want to continue to be, working together with our affiliates to be the ambassadors of a Latin America that grows and prospers, loyal to its natural and human roots – a region that never stops moving”.
The new LATAM logo
When describing the new logo, Jerome Cadier, VP of Marketing for LATAM Airlines Group said, “The logo was inspired by the identity and heritage of the region, incorporating the best of LAN and TAM. For this reason, we selected indigo and coral as the main colors for LATAM. The first represents the best of both worlds as it falls between red and blue which are the main brand colors for TAM and LAN. And the second, symbolizes energy and passion, essential attributes of the new brand. These two colors are supported by secondary colors that bring to life the diversity that is found in Latin America”.
“The implementation of rebranding in our industry is a gradual process and requires a long period of development. It will require a lot of time and effort, but as we work on the implementation of the new brand, we will continue to work in parallel to unify the in-flight experience offered by the LATAM Airlines Group airlines,” explained Cadier.
LATAM Airlines Group is currently working on the new corporate brand, a process that will take approximately three years to complete and will begin to be visible in the first half of 2016 with a gradual roll-out for airports, aircraft, commercial offices, web pages, and uniforms. Some of these change are already visible and can be observed principally in the in flight experience with new redesigned aircraft cabins, the new VIP lounges in Sao Paulo and Santiago – the largest in the region – that are open to the public and form part of the best network of lounges for frequent flyers in the region as well as digital platforms like the option to access onboard entertainment via mobile devices.
The LATAM Airlines Group carriers will be consolidated with the objective of offering unified service in alignment with the new brand. These changes will be announced to passengers and clients in a timely manner.
The Frequent Flyer Programs for LAN, TAM and its affiliates will continue making improvements to the existing programs with any changes also communicated in a timely manner.
LATAM: Consolidating Leadership in Latin America
After the association of LAN and TAM, the Group consolidated its operations in seven domestic markets in the region as well as regional networks within South America, international flights and cargo operations.
Together, both airlines have continued to operate as pioneers in the aviation industry with important achievements such as the unification of their network of passenger and cargo destinations and the renewal of their fleets, incorporating some of the most modern and efficient aircraft in the industry. LAN was the first airline to take delivery of the Boeing 787 in the Americas and TAM will be the delivery client for the Americas for the Airbus A350-900 XWB.
In addition, both companies have unified the interior design of aircraft cabins and onboard service. For the past seven consecutive years, LAN and TAM have alternated between first and second place in the Skytrax World Airlines Survey “Best Airlines in South America” award category, considered to be one of the leading authorities for levels of satisfaction for the global airline industry.
Both airlines have made investing in a sustainable operation a priority which resulted in LATAM Airlines Group becoming the first airline group in the Americas to join the Dow Jones Sustainability index in 2014.
Choosing the name LATAM
Throughout the integration process the importance of a single brand for the Group was clear. The process through which the brand was defined consisted of several stages where all possible brand scenarios were reviewed. For this process, LATAM Airlines Group hired the brand consultant Interbrand to conduct a study in 10 countries, five of them where LATAM Airlines Group has domestic passenger operations in addition to important long-haul destinations including Brazil, Chile, Peru, Argentina, the United States, Spain, England, France and Italy. The study also incorporated input from partners and the needs of clients across the markets where the Group operates, all collected in a thorough study that resulted in the creation of the new value proposition.
Among the various options, the name LATAM always stood out as the best choice for a variety of reasons:
· The best option to, from and within Latin America: LAN, TAM and their respective affiliates have a complimentary network and fleet which presents one of the largest advantages for consolidating under a single brand.
o LATAM is the group of airlines with the largest presence in the region with more than 1,500 flights per day, domestic passenger operations in seven countries, more than 140 passenger destinations in 24 countries with daily flights to Europe, the United States, Australia, the Caribbean and 144 cargo destinations in 26 countries.
o No other airline group has as powerful a presence in the region as LATAM. The LATAM brand will maintain and strengthen the leadership in connectivity to and from the region for passengers as well as cargo.
· A single travel experience with world class standards: One of the objectives of the Group is to provide a single in-flight travel experience with a world class standard of service for passengers that reflects the best that Latin America has to offer and is identified with a single brand name.
· Greater Efficiencies: LATAM Airlines Group is currently one of the 12 largest passenger and cargo airlines in the world. In the three years since the association of LAN and TAM important synergies have been achieved across different areas of the business and the transition to a single brand like LATAM will further facilitate the consolidation of advantages and benefits for customers, employees and shareholders and move the group towards the goal of being among the top three airlines in the world.
· A new culture with the best of both worlds: Before the association, LAN and TAM shared a long history and several similarities in their corporate vision in addition to a great workforce. LATAM Airlines Group has a robust team of 53,000 people around the world dedicated and passionate about achieving the goal of being one of the top three airlines in the world.
MTU Aero Engines the first company to obtain civil approval for the maintenance of the TP400-D6 engine
July 31, 2015
Munich, July 30, 2015 – MTU Aero Engines, Germany’s leading engine manufacturer, has received approval from the Federal Aviation Office (LBA) to maintain the propulsion system powering the A400M military transport aircraft. This makes MTU the first of the partners in Europrop International (EPI), the TP400-D6 consortium, to hold such an unlimited license for the maintenance (in accordance with EASA 145 standards) of the entire propulsion system.
Since the A400M military airlifter presently is – and in the foreseeable future will remain – the only application for the TP400-D6, this unlimited approval by a civil agency marks a milestone. The engine is being produced under a civil type certificate, but its operation by purely military users did not fall within the scope of the certification. “After two years of intensive discussions with representatives of civil and military agencies we have now finally reached this goal, which is of importance to the TP400-D6 program and its customers,” says Gerhard Baehr, MTU’s Director TP400-D6/Tyne Programs.
Plans now are to implement a set of harmonized military airworthiness rules, the EMAR (European Military Airworthiness Requirements) regulations, which are essentially based on the civil regulations, for adoption across Europe.
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